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Guild Theatre (New York, NY)
245 W. 52nd St.

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August Wilson Theatre Gets New ProBax SeatingAugust Wilson Theatre Gets New ProBax Seating
by BWW News Desk - Jan 11, 2012

Last night, American theatergoers experienced for the first time the comfort of the revolutionary ProBax« seating technology, when Jujamcyn Theaters unveiled the August Wilson Theatre's brand new seats. Setting a new standard in comfort, the Broadway house -- currently home to the smash hit Jersey Boys -- is the first American theater to utilize this ergonomic seating. Using dual density foams to encourage an anatomically correct posture, the patented ProBax« cushions reduce back ache and muscle fatigue from sitting. In a theatrical setting, they allow the audience to focus more freely on the show, while reducing the need to shift and fidget. Also, by encouraging a more upright posture, they allow for more comfortable leg space. Widely used in the automotive industry, and in select theaters abroad, this cutting-edge technology had never been used in a North American entertainment venue until now. (more...)

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