And Stars Remain

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Guild Theatre (New York, NY)
245 W. 52nd St.
New York, NY 10019
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August Wilson Theatre Gets New ProBax Seating
by BWW News Desk - Jan 11, 2012

Last night, American theatergoers experienced for the first time the comfort of the revolutionary ProBax® seating technology, when Jujamcyn Theaters unveiled the August Wilson Theatre's brand new seats. Setting a new standard in comfort, the Broadway house -- currently home to the smash hit Jersey Boys -- is the first American theater to utilize this ergonomic seating. Using dual density foams to encourage an anatomically correct posture, the patented ProBax® cushions reduce back ache and muscle fatigue from sitting. In a theatrical setting, they allow the audience to focus more freely on the show, while reducing the need to shift and fidget. Also, by encouraging a more upright posture, they allow for more comfortable leg space. Widely used in the automotive industry, and in select theaters abroad, this cutting-edge technology had never been used in a North American entertainment venue until now. (more...)