The Broadway Pulse, maintained by Editor-in-Chief, Robert Diamond, highlights the most interesting goings on in the world of theater - online and off...Subscribe to Launches Cabaret Listings has long been known for our unmatched theatre listings, which provide up- to- date show information for tens of thousands of upcoming productions around the country and world (as well as of course Broadway, Off-Broadway, National Tours and London's West End).

Today we're VERY excited to announce an expansion of that - to include Cabaret listings from some of the finest venues in New York City and beyond.

A new feature, available under the 'SHOWS' pulldown at the top of the site (and on our Cabaret home page), now shows up to the minute listings, sortable by date, region, venue and searchable. Initial venues include Joe's Pub at the Public Theater, Birdland NYC, 54 Below and more.

New venues are being added in both New York City and nationwide, to make it a 'one stop shop' to see what's playing, exclusive BroadwayWorld content and easy access to purchase tickets as well. Launching later this month will be listings for more than 15,000 upcoming concerts around the globe.

Since launched in 2012,'s increasing commitment to the cabaret world (under editor Stephen Hanks) has been expanding by leaps and bounds, including the 2013 launch of the Cabaret Awards, which honored the best and brightest after voting by more than 7,000 voters.

To visit the new section, click here.


Posted on: Saturday, April 12, 2014 @ 07:03 PM Read, Respond & Share: comments

Tickets Now On Sale for EVERYTHING'S COMING UP BROADWAYWORLD.COM: A JULE STYNE TRIBUTE On May 11, With Gillette, Graff, Gravitte, Gonzalez, Uggams & More

On Sunday, May 11th, 2014 at 7:00pm, will continue its 2014 concert series at legendary cabaret venue Joe's Pub at The Public Theater, hosting an all-star tribute concert and benefit celebrating the music of incomparable multi-award-winning composer Jule Styne, while also honoring Mother's Day and raising funds for The Breast Cancer Research Foundation.

Tickets are now on sale for EVERYTHING'S COMING UP BROADWAYWORLD.COM, available here.

Following the sold-out success of BROADWAYWORLD.COM VISITS OZ, and FLY: A MUSICAL TRIBUTE TO DAMON INTRABARTOLO earlier this year, this next event in the ongoing series will be an evening directed by BroadwayWorld's own Pat Cerasaro, creator of the popular InDepth InterView series and a wide range of other innovative content for the site, with music direction by Broadway and cabaret veteran Phil Hall.

Performing talent currently scheduled to appear includes (in alphabetical order): David Burtka, Carolee Carmello, Jennifer Diamond, Mandy Gonzalez, Anita Gillette, Randy Graff, Debbie Gravitte, Dee Hoty, Marissa Mulder, Kate Shindle, Christiaan Smith-Kotlarek and Leslie Uggams, with some very special guests and additional surprises to be announced at a later date.

Tickets are now on sale for EVERYTHING'S COMING UP BROADWAYWORLD.COM, available here.

Jule Styne is a Tony Award- and Academy Award-winning composer known for writing over 1500 songs over the course of his career, including scores for such notable Broadway musicals as GYPSY, FUNNY GIRL, GENTLEMEN PREFER BLONDES, PETER PAN, BELLS ARE RINGING, DO RE MI, SUGAR and HALLELUJAH, BABY! Teaming with lyricist Sammy Cahn in the 1940s, he also created a string of Hit Parade leaders and chart-topping hits, including the Oscar-winning "Three Coins In The Fountain" besides many hits culled from his film, TV and theatre scores. In addition to Sammy Cahn, Styne's illustrious collaborators include Stephen Sondheim, Betty Comden and Adolph Green, Bob Merrill, Leo Robin and E.Y. Harburg, with their combined efforts over the years having produced such unforgettable showstopping standards as "Everything's Coming Up Roses", "Don't Rain On My Parade", "Let Me Entertain You", "The Party's Over", "People", "Never Never Land", "Just In Time", and "Diamonds Are A Girl's Best Friend", just to name a few - many of which will be performed in this sure-to-be spectacular Mother's Day fundraising event.

The Breast Cancer Research Foundation® was founded in 1993 by the late Evelyn H. Lauder as an independent, not-for-profit 501(c)(3) organization dedicated to funding innovative clinical and translational research. The mission of the Foundation is not just cure - the eradication of existing disease - but also prevention, which implies stopping cancers before they happen by knowing how they happen. Determined to continue Evelyn Lauder's philanthropic ambition and honor her lasting impact on research, BCRF is fiercely committed to pursuing her vision.

Currently, 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs. Since its inception, the Foundation has raised more than $465 million - over $71 million in fiscal year 2013 alone - to support research at medical institutions across the globe conducting the most advanced and promising breast cancer research.

For more information on the Breast Cancer Research Foundation, please call 646-497-2600 (toll-free, 1-866-FIND-A-CURE), or visit the Foundation web site:

We would be thrilled if you would consider joining us for this once-in-a-lifetime special event this Mother's Day! After all, Jule Styne wrote the mother of all musicals, GYPSY, and musicalized the ultimate musical theatre mother, Madame Rose, so brilliantly within it - thus, this May 11 is... for him.


Posted on: Sunday, April 06, 2014 @ 09:22 AM Read, Respond & Share: comments

BWW Announces Partnership with Producer Lynn Pinto and Rock-it Science Records to Release Benefit Concerts Recordings

I couldn't be more excited to share the below news... For full details, and to register to be the FIRST to be able to order these special releases, click here

Earlier this year, kicked off the launch of its 10th Anniversary Celebration, featuring regularly scheduled concerts, live streams and special events. 

Today, the hugely popular web site is excited to announce an official partnership with producer Lynn Pinto and Rock-it Science Records to record and release these special evenings, with proceeds benefiting various charities. 

"When we discussed returning to the concert stage with a series of benefits, the first question we asked ourselves was 'How can we share these special nights with ALL of's readers and fans?'" said CEO Robert Diamond. "The answer came after meeting with Lynn Pinto of Rock-it Science Records, who has been making popular recordings and doing incredible work for more than a decade with the CAROLS FOR A CURE Series, benefiting Broadway Cares / Equity Fights AIDS." 

Each upcoming recording, released on the Rock-it Science Records label, will be available for purchase on CD, DVD and by popular digital download, and profits from sales will be given to the charities focused on for each event. 

For more info, click here

Posted on: Thursday, February 27, 2014 @ 10:06 AM Read, Respond & Share: comments

BWW to Present TRIBUTE TO DAMON INTRABARTOLO on 2/24/2014; Cast Announced!

On February 24th, 2014 at 7:00 pm, will continue its 2014 concert series at Joe's Pub at The Public Theater, hosting an all-star tribute concert and benefit, celebrating the music of "bare" composer Damon Intrabartolo, at Joe's Pub in New York City, directed by his longtime collaborator, friend and Tony-nominee Kristin Hanggi.

Performing talent includes: Victoria Justice (from Nickelodeon's Victorious), Megan Hilty (Smash, Sean Saves the World, Wicked, 9 to 5), Constantine Maroulis (Rock of Ages, Jekyll and Hyde), Stephen Trask (Hedwig and the Angry Inch), Ashley Spencer (Grease, Priscilla, Rock of Ages), Wallace Smith (Rocky, Godspell, Hair), Lesli Margherita(Matilda), Mitchell Jarvis (Rock of Ages), Monique Coleman (High School Musical), Brian Gallagher (Jekyll and Hyde), Natalie Joy Johnson (Kinky Boots, Legally Blonde, bareJustin Sargent (Spider-Man: Turn Off the Dark),Jenna Leigh Green (Wicked, bare), James Snyder (If/Then), Teresa Stanley (The Color Purple, Rock of Ages), Todd Buonopane (30 Rock), & Katie Thompson (Giant).

For more info, click here. To purchase tickets, click here

Posted on: Tuesday, December 24, 2013 @ 10:44 AM Read, Respond & Share: comments

Good News for RENT at Trumbull

Trumbull Update: The Show Must Go On! RENT to Play Original Schedule at Trumbull High School

Great news broke late yesterday, with major kudos to the students and parents who kept fighting the good fight, along with folks like Howard Sherman who kept us all tuned in via both his blog and social media. 

The long battle for thespians at Connecticut's Trumbull High School is at last over, as BroadwayWorld has just learned that earlier today, it was announced that the show will go on. The high school's production of RENT was halted by school administrators at the end of last month, when first-year principal Marc Guarino and the school board decided to cancel the Trumbull High Thespian Society's planned production of Jonathan Larson's hit rock opera. For more, click here


Posted on: Tuesday, December 17, 2013 @ 01:18 PM Read, Respond & Share: comments

Must Read: Orchestras in Trouble for TV and Film Too

It's not just in the theatre world, and in Minneapolis that orchestras are fighting for their survival. A new article this weekend in The Guardian proclaims that "Synthesisers are killing film and TV music, say British composers - Carl Davis and Christopher Gunning claim synthesised orchestras are preferred to the real thing to save money"

Check out the full story, here


Posted on: Monday, December 16, 2013 @ 08:39 AM Read, Respond & Share: comments

My Xmas Favorite

Handily featured in today's BWW Holiday Christmas Countdown here

Happy Holidays!

Posted on: Sunday, December 15, 2013 @ 01:41 PM Read, Respond & Share: comments

Crain's NY on BroadwayWorld

I was thrilled to chat with CRAIN'S NEW YORK BUSINESS a few weeks ago for a feature about the online Broadway world. (pun intended). It's now out, both in print and online, featuring an equally snazzy picture of me in front of my screens here. 

Check out a preview below!


Posted on: Thursday, November 21, 2013 @ 10:59 AM Read, Respond & Share: comments

Top Stories of the Day

Posted on: Monday, October 14, 2013 @ 10:41 AM Read, Respond & Share: comments

Welcome to the New BWW!


As we're gearing up for a slew of celebrations for the site's 10th Anniversary (watch this space for some more VERY exciting news), we decided earlier this year, that it was time for a long-needed makeover to the design.

Since the site launched, in May of 2003, the design has certainly 'evolved', but we decided that was overdue to move from 'evolution, to revolution'. We've studied months of data, analytics, heat maps, traffic reports and usability studies to identify what was being used the most, what was great content but not easily accessible, and what overall priorities and representation we wanted for ourselves as a web site.

The ultimate goal is to serve, inform and respect our readers and we owe you an easy to navigate site, the ability to get what you want -- and fast (without thousands of extra clicks) and an overall great experience.

At the end of the day, it came down to content - great, great content.'s unmatched team of writers, editors and contributors around the world produce several hundred high quality stories a day including the best news, photos, videos, reviews anywhere about theatre. All of this editorial content is augmented by the largest theatre databases in the world for performers, tickets, shows, regional productions, educational productions, school resources, audition information, discount offers, travel tips and industry data. And, of course, we also have the liveliest and most passionate message board community on the planet which has always been a popular cornerstone of the site.

That brings us to today's high-def redesign. We've made everything that you want to see faster, larger, including beautiful high-def retina friendly images, easier to find and read content, a cleaner design that's less overwhelming, easier to find discounts and video content, consistent navigation, and many other visual improvements (more white space - aaah!).

Our new responsive homepage will also adapt when viewed from your tablet or mobile phone, to better serve Broadway fans and readers on the go. Go on, check it out...I'll hold.

The homepage now provides easier access to our top-notch content for Off-Broadway and London's West End, as well as our InDepth Interview content, our many exclusive BWW TV offerings, and coverage from around the globe. Icons have been enlarged, sections have been cleanly and clearly created, and the page has been made more interactive to allow for easier switching between, for example, 'Latest' and 'Most Popular' news.

Most importantly, it will now be even easier to launch and add some of the many new editorial, database and interactive features that we've been cooking up in our digital kitchen.

I hope you enjoy our new look as much as we do here, and here's to another great 10 years and ... happy reading!



Posted on: Friday, September 06, 2013 @ 07:24 PM Read, Respond & Share: comments

Actor Breakups = Off Limits

We've recently received a slew of queries asking "Why haven't you commented or posted about..." and equally as many extolling kudos "We're glad that you haven't sunk so low as to post or write about..." lately. The reason for the comments came as a result of choosing to skip or ignore writing or posting about recent 'high profile' relationships involving theatre professionals.

While is certainly interested in any type of 'traffic grab' stories and we often cover things that are tangentially related to our main mission of covering all things involving live entertainment, across the globe, this is indeed where, me as the Editor-in-Chief/CEO and our Editorial Team draw the line and will not go where other sites will troll for unnecessary trouble. 

We're continually happy to share ANY news about the lives and doings of performers, including weddings, births, passings and other pertinent news to our readership and fans, but the whole point of 'editing' is to use judgement, especially when NO ONE WINS in spreading questionable news out there, whether an 'official' statement has been given or not. aims to use both our taste and mission statement, judiciously. 

We aspire to many things as a constantly growing and expanding web site, but 'Supermarket Tabloid-ism' isn't on OUR list. 


Posted on: Thursday, August 01, 2013 @ 10:58 AM Read, Respond & Share: comments

BWW Announces Major Expansion of Reviews via New Theatre, Opera, Dance & Classical Music Critics; Plus Launches Portal

In the midst of its highest ever year-to-year gain in visitor traffic,, the largest theatre site on the net is pleased to announce a major expansion of its unmatched team of live entertainment critics.

"When we noted the recent news about the Associated Press, Backstage and local publications pulling back on review coverage," said Robert Diamond, Founder & CEO, "we decided to 'swoop' into action and pick up the ball ourselves by expanding our review coverage to help ticket buyers coast to coast and around the world plan where to spend their hard-earned entertainment dollars".

Led by Chief Broadway Critic, Michael Dale, the current critic roster, which includes Jenna Tesse Fox, Trish Vignola, and Duncan Pflaster, will expand with additional critics devoted exclusively to the myriad of Off-Broadway, and Off-Off Broadway productions.

Furthermore, marking a milestone for the site, Michael Dale has just recently been accepted to the 'first night' press list. Thus, commencing with the 2013-14 theatre season, will for the first time, be posting opening night reviews of its own, along with the site's popular Live Review Roundups of other major critics.

Rounding this out, the site has also expanded its popular Reviews Section. Available now, its exclusive Critics Report Card, Broadway, and Off-Broadway Review Roundups feature expanded coverage of New York theatre including Broadway, Off-Broadway, Off-Off Broadway, Cabaret and beyond with improved navigation.

The site is also in active discussion on offering review content for syndication to interested local and national press.

Increasing the site's arts coverage, and joining the more than 250 writers currently contributing local reviews in 150 markets around the country and overseas, will be an expansion of the site's 'BWW' brand, on Dance (Ballet, Modern, Jazz, Ethnic, Broadway, Experimental, Emerging Choreographers, Folk, Ballroom, Tap, Dance Revivals), Classical Musical, Art and Opera.

Today the site has also announced the appointment of new Editors-in-Chief to lead these sections and critic teams, including Barnett Serchuk (, Peter Danish (, Barry Kostrinsky (, Richard Sasanow ( and David Clarke (Theatre Recordings). Each editor brings a wide, and deep breadth of knowledge and experience to the job, and will manage 35 new writers devoted exclusively to these sites.

"Talking to theatre and arts organizations in New York and around the country on a daily basis," said Miles Silverman, Senior Vice President of Sales and Marketing "we understand the unique challenges that they face in getting the word out about their productions to proper audiences in an ever-challenging marketplace where local and national publications are cutting their coverage. Acknowledging this challenge, we are increasing our commitment to connecting theatres and ticket buying audiences like never before."

Wrapping up this expansion, the company is excited to announce the BETA-launch of, which will serve as a portal to all of its arts, entertainment and lifestyle coverage, showcasing the best of Broadway, Music, Art, Opera, Dance, Classical Music, TV, Film, Fashion, Travel, Fitness and beyond! The new site is accessible directly, and via a new widget located at the bottom of all pages of the site, which will also highlight top content across the arts.

Wisdom Digital Media

Wisdom Digital Media Publishing launched in 2001 and its first flagship site, in 2003. BroadwayWorld is the largest theatre site on the Internet covering Broadway, the West End and beyond to 100 US cities, and 35 countries worldwide. With over 3.5 million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

In late 2012, Wisdom Digital launched 10 new entertainment web sites including,,,,,,,, and In 2013,, and joined the family of arts, entertainment and lifestyle offerings.


Posted on: Thursday, July 11, 2013 @ 01:56 PM Read, Respond & Share: comments

Tony Night Guide

It's almost here! The 2013 Tony Awards will air on CBS Sunday night, June 9 at 8pm and, as usual, will be your one-stop shop for all things Tonys on Tony Day, Night and Beyond!

Sunday 6:00 PM:'s live coverage will begin with photos from the red carpet and Superfan BroadwayGirl NYC's special blog of the red carpet PLUS you can watch the entire red carpet -- right here! Followed by LIVE Backstage video!

Sunday 7:30 PM: The ceremony officially begins. Unless you're at Radio City or watching live in Times Square, we're the only place that you'll get direct live updates of who is winning all of the pre-telecast Creative Tony Awards!

Sunday 8:00 PM: Our full team kicks into gear to bring you complete coverage. We'll feature not one, not two, but THREE exclusive live blogs from Michael Dale backstage, superfan BroadwayGirlNYC, and's West End Editor Carrie Dunn with her trademark British snark (or 'Britsnark' as she calls it).

We'll also be bringing you live coverage of who's winning, transcriptions of the on-air and backstage thank you speeches, live photos from the best photo team in the business, videos of the winners after they come offstage, special surprises, fashion and more!

Beyond...: Keep checking on Tony night, well into the early morning hours, and in the days ahead for EVERYTHING Tonys including our special SOUND OFF wrap-up by Pat Cerasaro and more!!

And the nominees are...


The Assembled Parties Author: Richard Greenberg
Lucky Guy Author: Nora Ephron
The Testament of Mary Author: Colm Tóibín
Vanya and Sonia and Masha and Spike Author: Christopher Durang


Bring It On: The Musical
A Christmas Story, The Musical
Kinky Boots
Matilda The Musical


A Christmas Story, The Musical - Joseph Robinette
Kinky Boots - Harvey Fierstein
Matilda The Musical - Dennis Kelly
Rodgers + Hammerstein's Cinderella - Douglas Carter Beane


A Christmas Story, The Musical, Music and Lyrics: Benj Pasek and Justin Paul
Hands on a Hardbody, Music: Trey Anastasio and Amanda Green, Lyrics: Amanda Green
Kinky Boots, Music & Lyrics: Cyndi Lauper
Matilda The Musical, Music & Lyrics: Tim Minchin


Golden Boy
The Trip to Bountiful
Who's Afraid of Virginia Woolf?


The Mystery of Edwin Drood
Rodgers + Hammerstein's Cinderella


Tom Hanks, Lucky Guy
Nathan Lane, The Nance
Tracy Letts, Who's Afraid of Virginia Woolf?
David Hyde Pierce, Vanya and Sonia and Masha and Spike
Tom Sturridge, Orphans


Laurie Metcalf, The Other Place
Amy Morton, Who's Afraid of Virginia Woolf?
Kristine Nielsen, Vanya and Sonia and Masha and Spike
Holland Taylor, Ann
Cicely Tyson, The Trip to Bountiful


Bertie Carvel, Matilda The Musical
Santino Fontana, Rodgers + Hammerstein's Cinderella
Rob McClure, Chaplin
Billy Porter, Kinky Boots
Stark Sands, Kinky Boots


Stephanie J. Block, The Mystery of Edwin Drood
Carolee Carmello, Scandalous
Valisia LeKae, Motown The Musical
Patina Miller, Pippin
Laura Osnes, Rodgers + Hammerstein's Cinderella


Danny Burstein, Golden Boy
Richard Kind, The Big Knife
Billy Magnussen, Vanya and Sonia and Masha and Spike
Tony Shalhoub, Golden Boy
Courtney B. Vance, Lucky Guy


Carrie Coon, Who's Afraid of Virginia Woolf?
Shalita Grant, Vanya and Sonia and Masha and Spike
Judith Ivey, The Heiress
Judith Light, The Assembled Parties
Condola Rashad, The Trip to Bountiful


Charl Brown, Motown The Musical
Keith Carradine, Hands on a Hardbody
Will Chase, The Mystery of Edwin Drood
Gabriel Ebert, Matilda The Musical
Terrence Mann, Pippin


Annaleigh Ashford, Kinky Boots
Victoria Clark, Rodgers + Hammerstein's Cinderella
Andrea Martin, Pippin
Keala Settle, Hands on a Hardbody
Lauren Ward, Matilda The Musical


Pam MacKinnon, Who's Afraid of Virginia Woolf?
Nicholas Martin, Vanya and Sonia and Masha and Spike
Bartlett Sher, Golden Boy
George C. Wolfe, Lucky Guy


Scott Ellis, The Mystery of Edwin Drood
Jerry Mitchell, Kinky Boots
Diane Paulus, Pippin
Matthew Warchus, Matilda The Musical


Andy Blankenbuehler, Bring It On: The Musical
Peter Darling, Matilda The Musical
Jerry Mitchell, Kinky Boots
Chet Walker, Pippin


Chris Nightingale, Matilda The Musical
Stephen Oremus, Kinky Boots
Ethan Popp & Bryan Crook, Motown The Musical
Danny Troob, Rodgers + Hammerstein's Cinderella


John Lee Beatty, The Nance
Santo Loquasto, The Assembled Parties
David Rockwell, Lucky Guy
Michael Yeargan, Golden Boy


Rob Howell, Matilda The Musical
Anna Louizos, The Mystery of Edwin Drood
Scott Pask, Pippin
David Rockwell, Kinky Boots


Soutra Gilmour, Cyrano de Bergerac
Ann Roth, The Nance
Albert Wolsky, The Heiress
Catherine Zuber, Golden Boy


Gregg Barnes, Kinky Boots
Rob Howell, Matilda The Musical
Dominique Lemieux, Pippin
William Ivey Long, Rodgers + Hammerstein's Cinderella


Jules Fisher & Peggy Eisenhauer, Lucky Guy
Donald Holder, Golden Boy
Jennifer Tipton, The Testament of Mary
Japhy Weideman, The Nance


Kenneth Posner, Kinky Boots
Kenneth Posner, Pippin
Kenneth Posner, Rodgers + Hammerstein's Cinderella
Hugh Vanstone, Matilda The Musical


John Gromada, The Trip to Bountiful
Mel Mercier, The Testament of Mary
Leon Rothenberg, The Nance
Peter John Still and Marc Salzberg, Golden Boy


Jonathan Deans & Garth Helm, Pippin
Peter Hylenski, Motown The Musical
John Shivers, Kinky Boots
Nevin Steinberg, Rodgers + Hammerstein's Cinderella


Bernard Gersten
Paul Libin
Ming Cho Lee


Huntington Theatre Company


Larry Kramer


Career Transition For Dancers
William Craver
Peter Lawrence
The Lost Colony
The four actresses who created the title role of Matilda The Musical on Broadway - Sophia Gennusa, Oona Laurence, Bailey Ryon and Milly Shapiro

Tony Nominations by Production
Kinky Boots - 13
Matilda The Musical - 12
Pippin - 10
Rodgers + Hammerstein's Cinderella - 9
Golden Boy - 8
Lucky Guy - 6
Vanya and Sonia and Masha and Spike - 6
The Mystery of Edwin Drood - 5
The Nance - 5
Who's Afraid of Virginia Woolf? - 5
Motown The Musical - 4
The Trip to Bountiful - 4
The Assembled Parties - 3
A Christmas Story, The Musical - 3
Hands on a Hardbody - 3
The Testament of Mary - 3
Bring It On: The Musical - 2
The Heiress - 2
Orphans - 2
Ann - 1
Annie - 1
The Big Knife - 1
Chaplin - 1
Cyrano de Bergerac - 1
The Other Place - 1
Scandalous - 1


Posted on: Tuesday, June 04, 2013 @ 08:23 PM Read, Respond & Share: comments

BWW Awards Voting!

Voting opened on May 2, 2013 and runs through May 31, 2013 for the 11th Annual Awards! I'm VERY excited to report that we've doubled last year's record breaking numbers over just the first few days of voting. 

The Awards are unique in that they are the largest and most popular online Broadway polling event of its kind, open to all and with fully visible and audited results -- two very unique things. Click below to vote!

Posted on: Tuesday, May 07, 2013 @ 04:56 PM Read, Respond & Share: comments

2013 Awards Season

Last week, we launched our official 2013 Awards Season Guide on BWW which is your one-stop-shopping spot for alllllllll the theatrical awards this Spring, which we'll naturally be covering extensively.

You can visit the section here, and keep an eye on our full calendar here. We're getting revved up here and have a slew of new features coming to the site over the next few weeks to embrace the wonderful season ahead with a brand-new Tony Awards section and lots more.  

Posted on: Monday, April 15, 2013 @ 02:34 PM Read, Respond & Share: comments

SPIDER-MAN Launches 'Mobile Ticketing Reservations'

Today's first neat press release has landed in my inbox, SPIDER-MAN and its online ad agency Situation Interactive have teamed up with a company called ePrize to allow ticket buyers to reserve tickets online, and pay for them later. So far, they claim a 59.5% conversion rate. We (I) love new theatre tech and will be watching! 

SPIDER-MAN Turn off the Dark has created another Broadway first, partnering with their interactive agency Situation Interactive and ePrize, a leader in digital engagement for social, mobile and web campaigns, to design and implement a mobile ticket reservation system that allows audience members to reserve seats to upcoming performances without requiring a credit card. Non-paid reservations are common in many areas of live entertainment but, until now, have only been possible on Broadway for recognized Group Sales agents. 

The SPIDER-MAN Mobile Reservations system was created to set the SPIDER-MAN experience apart from all other Broadway productions and to combat the industry-wide trend of decreasing advance sales. The system allows the user to hold seats while continuing to organize their evening; this in-pencil commitment not only makes setting the logistics and payment details easier but also decreases the likelihood that they will continue shopping around for a different Broadway experience.

 Users take the following three steps to make a reservation:

  • Users visiting the mobile site are presented a page asking if they’d like to make a reservation. Other options include calling Ticketmaster, visiting the SPIDER-MAN website, and getting directions to the theatre.

  • After clicking “make a reservation,” users are taken to a form that asks them to input their name, mobile phone number, party size, performance date, and preferred seating section, then to click “submit.”

  • The user receives an SMS asking to confirm their reservation. Once the user responds YES, the reservation is in the system and the Foxwoods Box Office staff receives an alert.

  • Three days before, the day before, and the day of their performance, users receive reminder text messages prompting them to lock in their seats by purchasing right away. Alternately, users may select and pay for their seats up to one hour before the performance.

 In just a month since beta launch, the mobile reservations site has seen a significant number of reservations and impressive conversion rates, with 59.5% of visitors who reserve tickets completing their purchase.

 “We're looking at data that's predicting US mobile commerce will surpass $30 billion by the end of 2015,” said Peter Yagecic, Situation Interactive Director of Technology. “The comfort level of the typical mobile user is growing when it comes to making purchases on their smartphone, and so we asked ourselves how we could encourage that behavior to benefit SPIDER-MAN. By creating a reservations system targeted to mobile users that offers multiple ways to complete a purchase, we are helping the consumer build trust in mobile ticket purchasing. Our history working with ePrize and their expertise in the world of SMS engagement made them a great partner to bring the mobile reservation system to life.”

“Retailers are experiencing the year of mobile, and the box office is no exception. Brands are stepping up their game when it comes to mobile engagement,” explained David Wachs, SVP of Mobile at ePrize. “It was a pleasure partnering with a brand as vibrant as SPIDER-MAN Turn Off the Dark. They understand the importance of providing the convenience of a mobile reservations system, as well as a foolproof tactic for boosting ticket reservations and sales. We look forward to seeing the continued growth and success of their mobile ticketing presence.” 

To explore the site or reserve tickets from your mobile device, visit from your smartphone or text SPIDEY to 35350.


Posted on: Wednesday, April 03, 2013 @ 09:59 AM Read, Respond & Share: comments

Big and Little Updates at

It's rare that we talk too much about the tech end of things here at  But we've made so many improvements over the last few weeks, and have gotten a slew of email kudos and questions, that I thought it'd be useful to compile a quick list of some of the more visible changes.

One of the challenges that we have, besides having the best editorial team in the business (a GOOD problem to have), is that we have a lot of content. We've been hard at work 'under the hood' to better optimize how to best get it all out to you. 

We've made a ton of improvements on the back end of the site that I won't bore you with - like server and software upgrades.  But here's some of the big and small changes to the public site:

* Since this project began in early January, we've got the average page size (the code) down by 33%. This has resulted in faster loading times, which are especially noticeable on older computers and mobile devices, but should be a little 'snappier' elsewhere too. 

* Our homepage has been heavily tweaked as on both the back and front end.  We've managed to reduce the size and to re-write a number of older elements to get its size and load time down by half. At the same time, we made a number of design and output tweaks to make our 300-500 stories a day less overwhelming when you hit the homepage. To that end, our top stories have been increased in size, with a larger top story and larger secondary stories with bigger images.

* All of our homepage news boxes (Feature Stories, Photo Coverage, Top News, More News and West End News) now feature 'infinite scrolling'. Basically, if you've got the time, you can now scroll back through several hundred stories reducing the risk that you will miss something.  

* We've also introduced a major revamp to the lower half of the homepage, unveiling 'Around the Broadway World Today' - get it? Punny. This new feature, which I'm personally VERY excited about, automatically compiles the top stories from the past couple of days from ALL around the Broadway World, including all 150 US and International markets that the site covers. Want to know the top news from the West End, Los Angeles, Spain, or Off-Broadway? It's there. 

* We simplified our left navigation bar, combining our popular CD, Book and Video databases into one major new site section, appropriately called CDs/Books/DVDs that brings together the latest news and a comprehensive database on all the bits of theatre that you can consume at home or on the go. 

* On the right navigation bar, you will find easier and bigger access to some of the site's many exclusive features, including easy links to InDepth InterViews with Pat Cerasaro, Backstage with Richard Ridge, Chewing the Scenery with Randy Rainbow and Bruce Kimmel's Outside the Box. We've got a few more on the way too that I can NOT wait to share. 

* All of our regional homepages have gotten a similar revamp and are faster loading and give all of our local editors more control over managing top stories. News stories will now appear faster as well, so look for these pages to be even more active (if you can believe it). 

* Our show listings pages have gotten two major enhancements - glorious color visual cast pages like this one for ANNIE, and our Twitter Watch has undergone a major upgrade, now bringing in tweets for all your favorite shows - in real-time, like here

* Last, but not least for the moment, we unveiled new Mega Stage Tubes, which are an enhanced version of BWW's Stage Tube feature. We were the first to start embedding third-party videos, and now we're offering 'Mega' versions as well that let you browse through more than a dozen videos, one at a time. The best part is that you can click from video to video WITHOUT the whole page reloading. It results in less page views for us, but we always prioritize the reader experience. Here's a fun one we ran yesterday in advance of the IN THE HEIGHTS concert, and if you enjoyed it as much as I did, you're clicking back through it all today. 

* Ok, one more - correspondents will now appear on dedicated Citybuzz TV channels in 72,000 hotel rooms in New York and Chicago.


MUCH more to come and as always, thanks for reading!  

Posted on: Thursday, February 14, 2013 @ 01:39 PM Read, Respond & Share: comments

Introducing BWW Geeks World!

Back in November of 2012, we added 10 new web sites to the BWW family, covering TV, Movies, Fashion, Music, Dance, Opera, Classical Music, Comedy, Visual Arts and Books. I'm excited to report that all 10 are off to fantastic starts, each currently being staffed up with their own editorial teams that are as passionate about those areas of entertainment as we are about theatre here. 

I've always been a (happily) self-proclaimed geek myself, always with a dual passion for theatre and technology (thus,  As the new sites ramped up with content, and traffic, it quickly became evident that we had room for 1 more BWW site.

Today we've officially launched BWW Geeks World, timed to the 2013 International CES in Las Vegas, for which our new geek gurus are covering left, right and center with hundreds of articles about the newest in consumer tech. 

The new site will cover the geeky end of home entertainment, mobile, social media and more -- basically featuring all of the many devices and services on which our readers will be consuming entertainment over the years to come. We launched the other sites because the world of theatre continues to open up and to intersect with other areas of the arts. Today, as we're seeing more productions filmed, more technology making its way to the stage - well, it's another perfect fit. 

If you're a fan of technology, I'd like to personally invite you to also check out the new BWW Geeks World here, otherwise, stay tuned for a SLEW of very exciting BroadwayWorld additions and upgrades that are being cooked up here in the virtual kitchen as I type. The Spring is shaping up to be a great theatre season and our continued, unmatched coverage is full steam ahead!

Happy 2013!

Posted on: Wednesday, January 09, 2013 @ 03:49 PM Read, Respond & Share: comments

New Student Center - Elementary Edition, the largest theatre web site on the net, is pleased to announce the latest addition to its family of education centers with the launch of the BWW Student Center - Elementary School Edition, and the re-launch of BWW Classroom. 

Modeled after BWW's College and High School Centers, the Elementary School Center features theatre related coverage of more than 1,000 K-9 schools nationwide, including such information as upcoming student productions, cast lists, photos, videos, ongoing stories featuring individual schools, and much more.

To visit the BWW Classroom, click here. To visit the new BWW Student Center - Elementary School Edition, click here

In addition, the re-launch of BWW Classroom welcomes the return of the site's entertaining, informative behind-the-scenes video series, Stage Magic. The series includes exclusive features on WICKED, THE PHANTOM OF THE OPERA, and more, with many new episodes slated for 2013. Also new to BWW Classroom will be an ever-expanding selection of interactive study guides for Broadway and touring shows, presented by content partner These expertly composed resources will entertain, educate, and foster greater comprehension, and appreciation of stage productions for students, educators, and general show goers. 

"Arts education is one of the things that we're most passionate about here at BWW" said CEO Robert Diamond "and we couldn't be more excited to launch these new additions to the web site, as well as introduce new content by the equally passionate and".

"StageNotes® has been publishing authorized study guides for Broadway shows for over 10 years," says Lauren Sagnella, content manager for "We are excited to work with to help make this enriching content readily available to parents and educators. 

"For nearly two decades, Camp Broadway® has been providing the authentic Broadway experience to children ages 8-17," says Melissa Caolo, Executive Director. "We are proud to collaborate with and in presenting and promoting the theatres performing arts to audiences of all ages. By working together we can help Broadway retain a vital and relevant artform.

In 2010, launched its BWW Student Center - College Edition which features fully detailed information on more than 350 Universities, and over 2,500 upcoming student productions. In 2011, the BWW Student Center - High School Edition launched to include upcoming show listings for more than 1500 high schools nationwide. The Student Center also features a complete database of every University across the United States that offers performing arts programs, including searchable degrees, well-known alumni, web sites, social networking and more. 

Across all of the student centers, schools can register for 'enhanced' listings on the site - adding in photos, cast lists, videos, links and more. Productions that take advantage of this will receive highlights on our listing pages, extra editorial mentions and potential spotlight features. 


BroadwayWorld is the largest theatre site on the Internet covering Broadway, the West End and beyond to 100 US cities, and 35 countries worldwide. With over 3.5 million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

About Camp Broadway and

Founded in 1995, Camp Broadway® has worked at the intersection of entertainment and education to become the industry leader in theatre arts youth programming, special events and educational publishing. The company serves the Broadway industry by being an authorized channel for families, schools and social organizations that believe in the essential value of the arts as a means of life-long learning. In 2000, Camp Broadway LLC introduced StageNotes®: A Field Guide for Teachers, a study guide series that features standards-based activities and discussion questions for dozens of Broadway shows from classic musicals such as 42nd Street and Kiss Me Kate to contemporary works including Wicked, Legally BlondeIn The Heights, Billy Elliot: The Musical and The Addams Family. Camp Broadway has worked collaboratively with dozens of Broadway productions, estates and authors to develop and present interactive workshops that have enabled over 350,000 school children to attend Broadway shows. In 2002, Camp Broadway received the Educational Theatre Association's Standing Ovation Award for Leadership in Education. is sponsored in part by Camp Broadway LLC. The development of this online resource furthers the company's long-standing commitment to restore performing arts education in schools by opening lines of communication between professionals in the industry and the teachers around the nation who are inspiring future artists and audiences.

To visit the BWW Classroom, click here. To visit the new BWW Student Center - Elementary School Edition, click here


Posted on: Tuesday, December 11, 2012 @ 03:37 PM Read, Respond & Share: comments

Voting Open for 2012 BWW Regional Awards

After a record number of nominations in 30 regions worldwide, and careful proofing by our local editors, we are VERY excited to announce that voting has begun for this year's BWW Regional Awards. It's our BIGGEST EVER! 

Voting is now open and in most regions will run through Dec. 31, 2012.  Winners will be announced in early January.  You can only vote once, so make your vote count! As always, we'll provide open live statistics throughout the awards so make sure to check back often.

Click the link below to vote for your favorites!

Posted on: Tuesday, November 27, 2012 @ 08:20 AM Read, Respond & Share: comments

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