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Broadway Online in 2012

I came out of my time imposed interview 'retirement' for a quick chat about one of my favorite topics -- the online world of Broadway (pun intended). Sara Fitzpatrick is the Director of Interactive for SpotCo, a leading full-service entertainment advertising and branding agency, working with Broadway and film productions to oversee the development and strategy of their interactive operations. We last spoke to her about the 'State of Broadway on the Web' back in 2010 so with two years having gone quickly by -- it seemed the perfect time to check back in for her latest take.

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Posted on: Thursday, March 22, 2012 @ 12:23 PM Posted by: Robert Diamond



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