Greg Williams News

Ridgefield Playhouse to Screen THE ANONYMOUS PEOPLE, 9/26
by BWW News Desk - Jul 09, 2014

The Anonymous People is an independent film about the emerging Addiction Recovery Advocacy Movement released last year. (more...)

SINGER SONGWRITER KIDNAPPER to Premiere at Galway Film Fleadh
by BWW News Desk - Jul 08, 2014

SINGER SONGWRITER KIDNAPPER is the debut feature film of award-winning writer/director Douglas Ray, who worked as Ken Loach's assistant and has built up a reputation for his quirky short films featuring actors such as Tom Hardy, Rafe Spall and Ruth Wilson. (more...)

eXelate Launches Summer Marketer Series to Promote Data's Role in Driving Digital Success for Brands
by BWW News Desk - Jun 04, 2014

NEW YORK, NY(Marketwired - Jun 4, 2014) - eXelate, the leading independent data platform, today announced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the growing application of data and data management tools to prospect, upsell, and resell across video, mobile, and display channels. At the invite-only eXelate Summer Series: New York City, senior executives from eXelate, Foursquare, FreshDirect, MediaMath, Mercedes-Benz, and Verizon Wireless will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media.  (more...)

48 HOURS 'Temptation in Texas' Is Saturday's No. 1 Broadcast
by TV News Desk - May 06, 2014

48 HOURS: 'Temptation in Texas' was Saturday's #1 broadcast at 10:00 PM in viewers and adults 25-54, the demographic that matters most to those who advertise in news, according to Nielsen live plus same day ratings for May 3. (more...)

MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering
by BWW News Desk - Apr 22, 2014

NEW YORK, April 22, 2014 /PRNewswire/  With online video ad spending in the U.S. expected to reach $5.8 billion this year, representing 40%+ growth, (eMarketer, March 2014), MediaMath has augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, newly integrated SpotXchange, and more. Integrations with StickyADS.tv and others are coming soon. (more...)

Ektron Closes Growth Equity Investment Led by Accel-KKR
by BWW News Desk - Apr 10, 2014

NASHUA,N.H., April 10, 2014 /PRNewswire/ Content management and web experience management software provider Ektron today announced it closed a growth equity funding round led by Accel-KKR. This minority investment, the company's first institutional round, will enable Ektron to accelerate product and company expansion as enterprise demand for its content management, marketing and web experience management software offerings continues to grow. Terms of the deal were not disclosed. (more...)

Accel-KKR Raises Its Second Structured Capital Fund with $325 Million in Capital Commitments
by BWW News Desk - Mar 31, 2014

MENLO PARK, Calif., March 31, 2014 /PRNewswire/ Accel-KKR, a technology-focused private equity investment firm with over $2.5 billion under management, today announced the completion of fundraising for Accel-KKR Structured Capital Partners II with $325 million in committed capital, exceeding its target. The new fund continues the predecessor fund's focus on making minority equity investments in growing technology companies via senior equity and other structured securities. Accel-KKR raised its first Structured Capital Fund, with $180 million in capital commitments, in 2011. The firm also is investing out of its fourth buyout fund, Accel-KKR Capital Partners IV, a fund with over $800 million in capital commitments that was raised in 2012. (more...)

ValueOptions Sponsors Call-to-Action Campaign for The Anonymous People; Film Highlights the 23.5 Million Americans in Addiction Recovery
by BWW News Desk - Mar 11, 2014

NORFOLK, Va., March 11, 2014 /PRNewswire/ ValueOptions , Inc., a health improvement company specializing in mental and emotional wellbeing and recovery, announced today that it is a sponsor for the call-to-action campaign for the feature film, The Anonymous People. The movie examines the 23.5 million Americans living in long-term recovery from addictions and the emerging public recovery movement. (more...)

ValueOptions Sponsors Call-to-Action Campaign for The Anonymous People; Film Highlights the 23.5 Million Americans in Addiction Recovery
by BWW News Desk - Mar 11, 2014

NORFOLK, Va., March 11, 2014 /PRNewswire/ ValueOptions , Inc., a health improvement company specializing in mental and emotional wellbeing and recovery, announced today that it is a sponsor for the call-to-action campaign for the feature film, The Anonymous People. The movie examines the 23.5 million Americans living in long-term recovery from addictions and the emerging public recovery movement. (more...)

Sonobi and MediaMath Join Forces to Enable Premium Programmatic Media Buying
by BWW News Desk - Feb 19, 2014

NEW YORK, NY - Sonobi today announced its strategic partnership with MediaMath to provide advertisers direct, programmatic access to a new class of certified premium inventory. (more...)

RiseSmart Secures $11 Million Round Led by Accel-KKR to Accelerate Market-Share Growth and Product Innovation
by BWW News Desk - Feb 13, 2014

SAN JOSE, Calif., Feb. 13, 2014 /PRNewswire/ RiseSmart, the leading provider of enterprise career management solutions, today announced an $11 million growth equity round led by new investor Accel-KKR. Series A investor Norwest Venture Partners (NVP) also participated in this round. The investment will enable the company to rapidly expand its sales and marketing organizations to build market share, enhance and differentiate its next-generation cloud-based outplacement platform, and scale its operations. (more...)

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms
by BWW News Desk - Jan 21, 2014

'Our customers are leading brands that use dozens of different digital marketing applications,' said Auren Hoffman, CEO of LiveRamp. 'We have focused intensely in the last year on adding additional pipes so that brands can connect their customer data to all of their marketing applications.” (more...)

Seabrook House Hosts 'The Anonymous People' Screening
by BWW News Desk - Jan 06, 2014

Tickets Selling Out Fast for the One Night Movie Event (more...)

Neustar Expands Media Intelligence Partner Network 185% in 2013, Supports Global Advertiser and Agency Demand
by BWW News Desk - Dec 23, 2013

By leveraging the Neustar AK Media Intelligence PlatformTM (MIP), powered by Neustar's Aggregate Knowledge service, to build custom audience segments and pass them to media partners in a protected and privacy-compliant way, advertisers across key verticals such as Retail, Finance, Telco, and Consumer Packaged Goods have seen a minimum conversion lift of 3X. According to the Neustar Aggregate Knowledge Q3 2013 Media Intelligence Report, focusing on high-performing attributes across key verticals led to an increase in conversions ranging from 300 to 970 percent. Building these segments inside a centralized marketing platform provides accurate, actionable visibility into customers and the media landscape. (more...)

Eagle Ray, Inc. Acquires Kore Federal; Expands Technology Solutions for Federal Customers
by BWW News Desk - Dec 04, 2013

Kore Federal combines strategic planning capabilities, government domain expertise, and cutting-edge technology to address the full technology lifecycle for homeland security, law enforcement and public sector financial services clients. (more...)

TraceSecurity Channel Partner Program Delivers Solid, Early Growth
by BWW News Desk - Nov 19, 2013

"We launched this program with a singular strategy for it to be simple, flexible and profitable for our partners," said Alan Fortier, director of channel sales. "There is no upfront financial investment asked of new partners. We provide the demonstration software, an expansive partner portal, and the sales and technical training needed to sell, implement and support the product. We also provide marketing support, which can include webinars, lunch and learn programs, and template sales and marketing materials. We look for partners committed to investing the time needed to learn, support and sell the products. If they are successful, we're successful." (more...)

'The Anonymous People' Film Premieres In New York City Tonight- Addresses Addiction & Rise Of Bold New Social Justice Movement In Recovery Community
by BWW News Desk - Sep 17, 2013

NEW YORK, Sept. 17, 2013 /PRNewswire/ An award-winning new film about America's addiction epidemic will premiere tonight in New York, exploring the rise of a controversial new movement following in the footsteps of the HIV/AIDS and breast cancer survivor movements. 'The Anonymous People,' by filmmaker Greg Williams, takes an unparalleled look at the public health crisis of addiction to alcohol and other drugs and the meteoric rise of the New Addiction Recovery Advocacy Movement. The film's premiere at NYU's Skirball Center for the Performing Arts will be followed by a panel discussion with Williams, Emmy-award winning actress Kristen Johnston, television journalist Laurie Dhue, and grassroots community activists who appear in the documentary. (more...)

Aggregate Knowledge Expands Audience Syndication Program for Global Media Partners
by BWW News Desk - Aug 20, 2013

Ensuring direct control of their customer data including all individual data elements, advertisers can leverage AK's Media Intelligence PlatformTM (MIP) to build custom audience segments and pass them to media partners in a protected and privacy compliant way. Building these segments inside AK's MIP makes them actionable immediately and enables scale. Implemented via a standard pixel, file or server-to-server, audience syndication helps advertisers target better by creating custom audiences and placing them directly into the media buying and targeting flow. (more...)

Programmatic Buying in the Multi-Screened Era
by BWW News Desk - Aug 15, 2013

BEIJING, Aug. 15, 2013 - The 1st China Advertising Technology Conference, which was organized by Yoyi Digital and iResearch, kicked off today at Grand Millennium Beijing. As one of the most important digital events this year, ithas drawnthe attention of the digital advertising industry. The conference has attracted around one thousand participants from advertisers, advertising agencies, and internet companies. Industry leaders such as Robbie Hills, Google's Asia-Pacific director of display advertising, Greg Williams, co-founder of Mediamath, and Roy Zhou, CEO of Yoyi Digital, have delivered insightful keynote speeches regarding sharing technical evolution and the development trends for digital advertising in China and the world. Industry elites from Baidu, Alibaba, and Tencent; senior management from 4A agencies; and advertising representatives from Intel, Haier, and COFCOplan to haveintense discussions on key topics around 'programmatic buying, audience marketing and big data', so as to make an incisive forecast on the development trend of the digital advertising technology. (more...)

Digital Leaders To Speak About Mobile And Desktop Privacy Technology At Tech Talks In Cannes
by BWW News Desk - Jun 19, 2013

Three leading digital advertising companies, AdTruth, MediaMath, and PubMatic, in concert with global privacy management solutions provider, TRUSTe, will be presenting together on a 'Tech Talks' panel at the renowned Cannes Lions International Festival of Creativity this Thursday, June 20. The panel, entitled 'Solving the Privacy Challenge In An Always Connected World', will be moderated by Paran Johar, CEO and Founder of the Mobile Media Summit and Mobile Media Upfront. AdTruth, PubMatic and TRUSTe will also present a viable privacy technology solution based on providing reliable consumer choice when using interest-based advertising dependent on technologies other than cookies. (more...)

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