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Judy Kaye, James Snyder & More Set for 54 Below this Week
by BWW News Desk - Aug 04, 2014

Coming up this week, 54 BELOW, Broadway's Supper Club, presents some of the brightest stars from Broadway, cabaret, jazz and beyond. To purchase tickets or for more information, visit www.54Below.com or call (646) 476-3551. (more...)

VILLIAN: DEBLANKS, Briana Lynn Wolf & More Set for Late Night at 54 Below Next Week
by BWW News Desk - Aug 01, 2014

Craving a show after the show? 54 BELOW, Broadway's Supper Club, is expanding its popular late-night series with fresh faces and hot new performances to keep the party buzzing into the wee hours. To purchase tickets or for more information, visit www.54Below.com or call (646) 476-3551. 54 BELOW welcomes you to loosen your tie and embrace the night at its upcoming events: (more...)

Caissie Levy, Nic Rouleau, Amber Iman and More Set for FROM MARKY MARK TO MICHAEL at 54 Below, 8/8
by BWW News Desk - Jul 31, 2014

54 BELOW, Broadway's Supper Club, presents 'From Marky Mark To Michael: Pop Music Of The '90s' on Friday, August 8th at 11PM. Conceived and music directed by Greg Kenna and directed by John Moauro, the evening will take the audience back in time to the 1990s through some of the most memorable hits of the decade. The evening will include songs by Santana, Mariah Carey, Bonnie Raitt, En Vogue and many more. (more...)

Patti LuPone, The Skivvies, Ben Platt and More Will Play 54 Below, Aug-Sept 2014
by BWW News Desk - Jul 31, 2014

This August and September 54 BELOW presents an exciting lineup of the brightest talent from Broadway and beyond. Located just below the legendary Studio 54 at 254 West 54th Street. (more...)

Ridgefield Playhouse to Screen THE ANONYMOUS PEOPLE, 9/26
by BWW News Desk - Jul 09, 2014

The Anonymous People is an independent film about the emerging Addiction Recovery Advocacy Movement released last year. (more...)

SINGER SONGWRITER KIDNAPPER to Premiere at Galway Film Fleadh
by BWW News Desk - Jul 08, 2014

SINGER SONGWRITER KIDNAPPER is the debut feature film of award-winning writer/director Douglas Ray, who worked as Ken Loach's assistant and has built up a reputation for his quirky short films featuring actors such as Tom Hardy, Rafe Spall and Ruth Wilson. (more...)

eXelate Launches Summer Marketer Series to Promote Data's Role in Driving Digital Success for Brands
by BWW News Desk - Jun 04, 2014

NEW YORK, NY(Marketwired - Jun 4, 2014) - eXelate, the leading independent data platform, today announced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the growing application of data and data management tools to prospect, upsell, and resell across video, mobile, and display channels. At the invite-only eXelate Summer Series: New York City, senior executives from eXelate, Foursquare, FreshDirect, MediaMath, Mercedes-Benz, and Verizon Wireless will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media.  (more...)

48 HOURS 'Temptation in Texas' Is Saturday's No. 1 Broadcast
by TV News Desk - May 06, 2014

48 HOURS: 'Temptation in Texas' was Saturday's #1 broadcast at 10:00 PM in viewers and adults 25-54, the demographic that matters most to those who advertise in news, according to Nielsen live plus same day ratings for May 3. (more...)

MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering
by BWW News Desk - Apr 22, 2014

NEW YORK, April 22, 2014 /PRNewswire/ With online video ad spending in the U.S. expected to reach $5.8 billion this year, representing 40%+ growth, (eMarketer, March 2014), MediaMath has augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, newly integrated SpotXchange, and more. Integrations with StickyADS.tv and others are coming soon. (more...)

Ektron Closes Growth Equity Investment Led by Accel-KKR
by BWW News Desk - Apr 10, 2014

NASHUA,N.H., April 10, 2014 /PRNewswire/ Content management and web experience management software provider Ektron today announced it closed a growth equity funding round led by Accel-KKR. This minority investment, the company's first institutional round, will enable Ektron to accelerate product and company expansion as enterprise demand for its content management, marketing and web experience management software offerings continues to grow. Terms of the deal were not disclosed. (more...)

Accel-KKR Raises Its Second Structured Capital Fund with $325 Million in Capital Commitments
by BWW News Desk - Mar 31, 2014

MENLO PARK, Calif., March 31, 2014 /PRNewswire/ Accel-KKR, a technology-focused private equity investment firm with over $2.5 billion under management, today announced the completion of fundraising for Accel-KKR Structured Capital Partners II with $325 million in committed capital, exceeding its target. The new fund continues the predecessor fund's focus on making minority equity investments in growing technology companies via senior equity and other structured securities. Accel-KKR raised its first Structured Capital Fund, with $180 million in capital commitments, in 2011. The firm also is investing out of its fourth buyout fund, Accel-KKR Capital Partners IV, a fund with over $800 million in capital commitments that was raised in 2012. (more...)

ValueOptions Sponsors Call-to-Action Campaign for The Anonymous People; Film Highlights the 23.5 Million Americans in Addiction Recovery
by BWW News Desk - Mar 11, 2014

NORFOLK, Va., March 11, 2014 /PRNewswire/ ValueOptions , Inc., a health improvement company specializing in mental and emotional wellbeing and recovery, announced today that it is a sponsor for the call-to-action campaign for the feature film, The Anonymous People. The movie examines the 23.5 million Americans living in long-term recovery from addictions and the emerging public recovery movement. (more...)

ValueOptions Sponsors Call-to-Action Campaign for The Anonymous People; Film Highlights the 23.5 Million Americans in Addiction Recovery
by BWW News Desk - Mar 11, 2014

NORFOLK, Va., March 11, 2014 /PRNewswire/ ValueOptions , Inc., a health improvement company specializing in mental and emotional wellbeing and recovery, announced today that it is a sponsor for the call-to-action campaign for the feature film, The Anonymous People. The movie examines the 23.5 million Americans living in long-term recovery from addictions and the emerging public recovery movement. (more...)

Sonobi and MediaMath Join Forces to Enable Premium Programmatic Media Buying
by BWW News Desk - Feb 19, 2014

NEW YORK, NY - Sonobi today announced its strategic partnership with MediaMath to provide advertisers direct, programmatic access to a new class of certified premium inventory. (more...)

RiseSmart Secures $11 Million Round Led by Accel-KKR to Accelerate Market-Share Growth and Product Innovation
by BWW News Desk - Feb 13, 2014

SAN JOSE, Calif., Feb. 13, 2014 /PRNewswire/ RiseSmart, the leading provider of enterprise career management solutions, today announced an $11 million growth equity round led by new investor Accel-KKR. Series A investor Norwest Venture Partners (NVP) also participated in this round. The investment will enable the company to rapidly expand its sales and marketing organizations to build market share, enhance and differentiate its next-generation cloud-based outplacement platform, and scale its operations. (more...)

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms
by BWW News Desk - Jan 21, 2014

'Our customers are leading brands that use dozens of different digital marketing applications,' said Auren Hoffman, CEO of LiveRamp. 'We have focused intensely in the last year on adding additional pipes so that brands can connect their customer data to all of their marketing applications. (more...)

Seabrook House Hosts 'The Anonymous People' Screening
by BWW News Desk - Jan 06, 2014

Tickets Selling Out Fast for the One Night Movie Event (more...)

Neustar Expands Media Intelligence Partner Network 185% in 2013, Supports Global Advertiser and Agency Demand
by BWW News Desk - Dec 23, 2013

By leveraging the Neustar AK Media Intelligence PlatformTM (MIP), powered by Neustar's Aggregate Knowledge service, to build custom audience segments and pass them to media partners in a protected and privacy-compliant way, advertisers across key verticals such as Retail, Finance, Telco, and Consumer Packaged Goods have seen a minimum conversion lift of 3X. According to the Neustar Aggregate Knowledge Q3 2013 Media Intelligence Report, focusing on high-performing attributes across key verticals led to an increase in conversions ranging from 300 to 970 percent. Building these segments inside a centralized marketing platform provides accurate, actionable visibility into customers and the media landscape. (more...)

Eagle Ray, Inc. Acquires Kore Federal; Expands Technology Solutions for Federal Customers
by BWW News Desk - Dec 04, 2013

Kore Federal combines strategic planning capabilities, government domain expertise, and cutting-edge technology to address the full technology lifecycle for homeland security, law enforcement and public sector financial services clients. (more...)

TraceSecurity Channel Partner Program Delivers Solid, Early Growth
by BWW News Desk - Nov 19, 2013

"We launched this program with a singular strategy for it to be simple, flexible and profitable for our partners," said Alan Fortier, director of channel sales. "There is no upfront financial investment asked of new partners. We provide the demonstration software, an expansive partner portal, and the sales and technical training needed to sell, implement and support the product. We also provide marketing support, which can include webinars, lunch and learn programs, and template sales and marketing materials. We look for partners committed to investing the time needed to learn, support and sell the products. If they are successful, we're successful." (more...)

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