SPIDER-MAN Teams With Syfy Channel

The New York Times is reporting that Spider-Man-Turn Off The Dark will be teaming up with the Syfy channel for the show's television and Internet commercials, promotions, and contests.

This partnership is a unique one. The NY Times quotes several Broadway executives as stating that "they could not recall a similar example other than MTV programs that tied into the musical "Legally Blonde," though some Broadway productions and touring shows do special promotions and sometimes contests with local television stations."

The article goes on to question the decision, bringing up rating issues and the chance of pin-pointing specific types of fans.

NYTimes.com quotes Syfy's Blake Callaway, Senior VP for brand and strategic marketing as saying that "the deal did not involve cash payments; for "Spider-Man," probably the primary financial benefit is having its brand promoted repeatedly on the channel." They go on to quote Callaway as saying that "It will also be a great way for us to entertain advertising clients and hold events related to the musical, and also associate Syfy with one of the great newly imagined properties on Broadway," Mr. Callaway said. He estimated that Syfy was in about 95 million households and that each of its shows - which include "Stargate Universe" and "Ghost Hunters" - reached two million people or more on any given night."

To read the full article visit: http://artsbeat.blogs.nytimes.com/2010/11/11/spider-man-musical-teams-with-syfy-channel/