Ivey Awards & Solve Partner for 2015 Creative Campaign

With a goal of celebrating the Twin Cities' robust professional theater scene, and particularly, The Ivey Award Show, Solve has been tapped to elevate awareness and interest in the local theater community for 2015.

For ten years, The Ivey Awards have served as a high-profile annual event acknowledging and honoring top theater professionals working in 79 theaters throughout the Twin Cities seven-county metro. The show, taking place on September 21 at the Historic State Theatre in Minneapolis, will recognize talent throughout the industry, including Lifetime Achievement and Emerging Artist.

In addition to promoting the Ivey Award Show, Solve will focus on deepening the engagement and support residents have with the local theater community. The campaign will run this summer across multiple media platforms, including print, digital, social, outdoor outdoor and radio.

"When the Iveys approached us about helping promote the local professional theater community, we jumped at the chance, " says Eric Sorensen, Solve Creative Director. "Theater is a vital part of our community and a big contributor to the Twin Cities' rich reputation as a center of creativity and art," adds Sorensen.

According to Scott Mayer, Founder and Producer of the Iveys, "We're delighted to be working with Solve because it is exactly the kind of agency we know can represent our theater community. Solve is composed of talented professionals who exhibit a high level of creativity and innovative thinking to drive results. Just like the people who make up the theater industry itself."

The creative work of past Ivey-affiliated agencies and Photographer William Clark will be on display at the annual happy hour thanking the over 700 volunteers who sit on Twin Cities' theater boards. This year's event will be held at Ling & Louie's restaurant in downtown Minneapolis from 5 - 7 pm on Monday, May 11. The event is open to interested individuals by contacting Mayer at scott@themayerco.com.