HBO Marks Season Three of BALLERS With Exclusive Los Angeles Pop-Up Store

On Thursday, July 20, HBO will celebrate season three of its hit comedy "BALLERS" with an exclusive VIP event featuring DJs Virgil Abloh and DJ Wonder, to mark the launch of its retail pop-up in Los Angeles. HBO has partnered with five cutting-edge brands to premiere a co-branded capsule collection that enables guests to experience first-hand the style of a baller. Inspired by the program's fashion footprint, the handpicked partners include legendary lifestyle brand ROC96 in partnership with vintage-inspired apparel brand MadeWorn, menswear designer Pyer Moss, footwear and accessories brand Buscemi, storied eyewear label Cazal and accessories staple Hall of Fame.

The BALLERS pop-up experience, located at 631 North Robertson Boulevard (West Hollywood, CA), will be open to the public from Friday, July 21 to Saturday, July 22.

ROC96 X MADEWORN

New York City based brand ROC96, founded by the legendary Kareem "Biggs" Burke, creates unparalleled and authentic experiences across multiple generations and lifestyles. With a mission to progress culture by honoring the past, enhancing the present and crafting the future, the special brand project partners with the vintage band-inspired apparel brand MadeWorn to contribute two handcrafted items:

• The ROC96 x MadeWorn T-Shirt is cut from distressed cotton jersey, lyrically pays homage to Jay-Z's song "Can I Live" from REASONABLE DOUBT and is emblazoned with a 3 Ball
• The ROC96 x MadeWorn Bomber Jacket is cut from green tech twill, appliqued with a 3 Ball patch, and salutes Jay-Z's song "Can I Live" from Reasonable Doubt

PYER MOSS

The brainchild of native New Yorker Kerby Jean-Raymond, Pyer Moss officially launched in 2013. Jean-Raymond's designs use a refined fit and modern tailoring techniques to reinvent luxury sportswear, an approach that's earned Jean-Raymond industry-wide accolades. Today, the brand continues to produce its collections in New York City. Pyer Moss created two items exclusively for the BALLERS co-branded collection:

• The BALLERS limited-edition oversized, short-sleeve, ponte-knit crew
• The BALLERS limited-edition oversized, ponte-knit hooded sweatshirt

BUSCEMI

Born in Los Angeles in 2013, Jon Buscemi's namesake label prides itself on intention, art and passion. Featuring fine leathers and 18K gold embellishments, each Buscemi product is built by hand Civitanova Marche, Italy.For the BALLERS pop-up, Buscemi contributes a variety of BALLERS season 3 co-branded luxury goods:

• The artfully construcTEd White slide
• The 125MM high-top sneaker in black and white
• The black PHD Backpack

CAZAL

Founded by Cari Zalloni, Cazal first rose to prominence as a cult favorite in the 1980s. Thanks in part to a retro resurgence embraced by today's fashion set, Cazal's eyewear is still a favorite among top-tier hip-hop artists. Cazal offers five pairs of lavish sunglasses, coupled with BALLERS branded lens cloths and exclusive mirrored lenses:

• The Cazal 662, which features a powerful, geometric shape
• The Cazal 8028, notable for its strong, angular shape
• The Cazal 882, which features a sleek pilot shape
• The Cazal 9066, which has a distinctly architectural shape
• The Cazal 9064, which has an airy look

HALL OF FAME

Established in 2007, the sports-inspired brand calls Los Angeles home. The brand designs two versatile snapbacks:

• The charcoal packable hat features the BALLERS season three mark
• The black packable hat features the BALLERSinspired phrase "New City Same Hustle"

"We are excited to bring the BALLERS aesthetic to life for our fans," said BALLERS Costume Designer Tiffany Hasbourne. "This is going to be the most action-packed and stylish season of BALLERS yet, so there was no other way to launch than with a fully-immersive experience to capture that energy and offer our audience the opportunity to shop the BALLERS-inspired collection."

"BALLERS" is a half-hour HBO series that has become the network's biggest comedy in a decade. Looking at the lives of former and current football players, the show follows former superstar Spencer Strasmore (Dwayne Johnson), as he gets his life on track in retirement, while mentoring other current and former players through the daily grind of the business of football. Actors Rob Corddry, John David Washington, Omar Benson Miller, Donovan W. Carter, Troy Garity, Jazmyn Simon, London Brown, Dul Hill, Arielle Kebbel, Richard Schiff and Andy Garcia also star in the new season. "BALLERS" was created by and is executive-produced by Stephen Levinson. It is also executive-produced by Mark Wahlberg, Dwayne Johnson, Dany Garcia, Peter Berg, Evan Reilly, Rob Weiss, Julian Farino, and Denis Biggs.

"BALLERS" returns for its third season Sunday, July 23 at 10:00 PM, exclusively on HBO. For more information visit www.hbo.com/ballers/.

ABOUT HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world's most successful pay TV service, providing the two television services HBO and CineMax to approximately 122 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand and CineMax On Demand, as well as HBO GO and MAX GO, HD feeds and multiplex channels. Beginning in April 2015, HBO will also offer a standalone video streaming service, HBO NOW, in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and CineMax programming is sold into over 150 countries worldwide.