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truTV has ordered a seventh season of the breakout hit HARDCORE PAWN, the network's most successful series which just shot its 100th episode this week. Hardcore Pawn, which airs Tuesdays at 9 p.m. (ET/PT), takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley.
In its sixth season, Hardcore Pawn has averaged 2.6 million viewers (+11% vs. fifth season), with 1.2 million adults 18-49 and 665,000 men 18-49. The series regularly ranks as one of the top programs in its timeslot.
Hardcore Pawn comes to truTV from Zodiak New York, with Mike Gamson, Natalka Znak and Richard Dominick serving as executive producers.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Goldand World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.