mun2 Rolls Out 2013-2014 Series to Clients at Cable Industry Upfronts
mun2, the fastest growing Hispanic Entertainment cable network to date, presents its 2013 and 2014 programming slate to clients at its April 16 New York Upfront presentation, as well as its April 18 Los Angeles Upfront presentation. The network's presentations are part of the Cable Industry Upfronts. The April 16 New York presentation will be held at Skylight Modern at 537 West 27th Street, followed by the April 18 Los Angeles presentation at Soho House West Hollywood at 9200 Sunset Boulevard.
mun2 had its best ratings year to date in 2012, with double digit growth across all key demographics (total viewers, adults 18-49 and adults 18-34) in prime time and being the fastest growing network among Hispanic entertainment cable networks, outpacing Galavision and Discovery en Español. The network continues to grow in 2013, with double digit increases in prime time once again as well as being fastest growing among Hispanic entertainment cable networks. It is the media authority on young, authentic, Latino adult programming, having created the Hispanic celebrity reality format with Jenni Rivera's "I Love Jenni" series, as well as regional Mexican music star Larry Hernandez with the network's #1 series in 2012, "Larrymania." The network continues to grow and redefine formats that follow the unique and evolving tastes and lifestyles of the influential young, Latino adult viewer.
"We are the authority in attracting, engaging and retaining the young adult Latino, 18-34," said Diana Mogollon, GM, mun2. "We have a unique voice that is appreciated and anticipated by our viewer, whether it be in our Hispanic celebrity reality offerings, sports, movies and original music programming, across multiple platforms. 2012 was a record-breaking year for us and we have already surpassed it year-to-date with double-digit growth in January. "
"Our clients know - and expect - mun2 to be their partner with the young adult Hispanic audience," said Joe Bernard, Senior Vice President, Sales, mun2. "Our success is a testament to the insights and commitment we have to our audience, and our programming reflects our mission of being the destination for this group. Our upfront presentation will continue our history of introducing vital, relevant and influential programming for one of the most important audience sectors in TV and Cable."