mun2 Picks Up Gloria Trevi Project, NASCAR & More for 2014-15 Season
mun2, the Hispanic entertainment cable network, unveiled its expanded programming lineup for 2014-2015 tonight at its upfront sales presentations. Illustrating the programs aimed at capturing the Hispanic audience and the multi-platform Hispanic millennial, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, and Rubén Mendiola, President, mun2, announced the network's upcoming original programming grid and series in development. Coming to the network will be the Hispanic celebrity reality series featuring international Latin music superstar Gloria Trevi, as well international level sports including the NASCAR Mexico Toyota Series, FIFA World Cup and the 2016 games of the Summer XXXI Olympiad in Rio de Janeiro.
Rolled out to advertisers was a new programming strategy fueled by an adrenaline-filled and energizing mix of shows, including an original scripted series created by leading producer of Spanish language content, Hispanic celebrity reality, premium sports and blockbuster movies, all offered across multiple platforms and elevating the Hispanic audience experience.
"mun2 is transforming into a high-demand, Hispanic cable network" said Mendiola. "We know there is a void in fast-paced, high-quality programming made for the Hispanic audience, and we are creating and bringing it to them across all platforms. In addition to our new, scripted series and the soon to be talked about Hispanic celebrity reality series featuring Gloria Trevi, starting in 2015, mun2 will have some of the most-watched sporting events in the world."
"We will continue to be the marketplace leaders and raise the bar on must-watch programming for the Hispanic audience across the board," said Joe Bernard, Senior Vice President, Sales, mun2. "The expertise, creativity and talent that mun2, Telemundo and NBC Sports bring to the network will make it the exclusive home for the best entertainment and sports mix on cable."
Untitled "Gloria Trevi" Reality Series:
Gloria Trevi is an international icon and music phenomenon. With a career spanning over three decades, La Trevi continues to reinvent herself both on and off the stage. Now for the first time ever, Gloria has decided to give her fans unprecedented access to her life. Dejando su pelo suelto, La Trevi will take us behind the curtains as we dive deep into her world, her family (husband and 2 young sons) and the pressure she faces in launching her highly anticipated U.S. tour. Unfiltered, unapologetic y toda La Trevi! Produced by Cinemat ("Larrymania").