mun2 Hits New High in Total Viewers with 3Q

October 3
6:29 2013

mun2 Hits New High in Total Viewers with 3Q

mun2, the Hispanic entertainment cable network, had its largest third quarter prime time (Monday-Sunday, 7-11p.m.) deliveries with total viewers (89,000) to date, according to Nielsen. For the quarter mun2 was the #1 Hispanic cable network in Fringe (Monday-Friday, 4-7 p.m) among adults 18-34, as well as adult males 18-34 and 18-49, and grew its Sunday night deliveries by double digits: +22% (55,000) adults 18-49, +31% (97,000) total viewers. The networks quarter deliveries were led by its robust programming mix which includes its original reality series "I Love Jenni" and "Larrymania," soccer programming "Barclays Premier League presented by Deportes Telemundo on mun2," and captivating telenovela "Pasion de Gavilanes."

For September, the network was the most-watched Hispanic cable network on Wednesday and Saturday prime (7-11 p.m.) delivering 77,000 adults 18-49 and 45,000 adults 18-34 on Wednesday; 115,000 total viewers, 64,000 adults 18-49 and 33,000 adults 18-34 on Saturday. For September prime the network was up +16% (57,000) among adults 18-49, led by its Sunday night deliveries of +18% (46,000) adults 18-49, +22% (28,000) adults 18-34 and +41% (93,000) total viewers.

The network's award-winning digital platform continued its triple-digit growth with video streams up +140% for the quarter and +143% for September (year over year), and double-digit growth with unique visitors with +65% for the quarter and +70% for September (year over year). "I Love Jenni" season three content continues to drive visitors with 5 million video views to date. The series also had 1.2 million VOD views to date. The second season of "Larrymania" has surpassed a half million views to date since its August premiere.

Program Highlights:
"I Love Jenni" Season 3 (April 14-August 11, Sunday 9 p.m.):
"I Love Jenni" ended its final season as the most-watched mun2 original program in the network's history. It was the #1 show among Hispanic cable networks on Sunday nights among adults 18-49 (110,000) and adults 18-34 (55,000), as well as women 18-49 (76,000) and women 18-34 (40,000). It reached a total of 5.5 million people across all of its telecasts during the third season run, lifting the networks Sunday night time period by +140% total viewers, +116% adults 18-49 and +62% adults 18-34. "I Love Jenni" finished as the fifth most-watched program with Hispanic females 18-49 and seventh most-watched series, regardless of language, with Hispanic adults 18-49. The series outpaced MTV, Lifetime, Comedy Central, BET, FX, Spike, among others.

"Larrymania," Season 2 (Sunday, 9 p.m.)
Season two of "Larrymania" hit its largest delivery since premiere with 83,000 adults 18-49 and 41,000 adults 18-34 in September. The series follows the life and career of Regional Mexican star Larry Hernandez.

"Barclays Premiere League Presented by Deportes Telemundo on mun2" (Saturday/Sunday)
mun2 continues its airing of the "Barclays Premiere League" soccer season with increased September deliveries for adults 18-49 and adults 18-34 for its time period vs. prior year. For the month, the Everton vs. Chelsea match was mun2's highest rated Barclays Premiere League game premiere to date among adults 18-34. Top matches include:

· "Arsenal vs. Tottenham" (Sunday, September 1, 10:55 a.m.) delivered 68K P2+, 24K P18-34 and 44K P18-49. This is +33% (33,000) adults 18-49 compared to the prior year in the time period.
· "Everton vs. Chelsea" (Saturday, September 14, 12:25 p.m.) delivered 43K P2+, 26K P18-34 and 28K P18-49. This was an increase of +44% (18,000) adults 18-34 compared to the prior year in the same time period.
· "Arsenal vs. Stoke City" (Sunday, September 22, 8:25 a.m.) delivered 33K P2+, 24K P18-34 and 28K P18-49. This was an increase of +85%(13,000) in adults 18-34 compared to the prior year in the same time period.

"Pasion De Gavilanes" (Monday-Thursday, 6 p.m.; Monday/Tuesday/Thursday, 7 p.m.)

Captivating telenovela "Pasion De Gavilanes" was the #1 program in the 6-8 p.m. block for September, and was the #1 program at 7 p.m., out-pacing all other Hispanic cable nets including Galavision, Discovery en Español, FOX Deportes and Tr3s. The novela was up +213% (72,000) adults 18-34 and up +243% (127,000) adults 18-49 vs. the prior year in the time period.

Source: Nielsen Media Research, NTI L+SD PAV & Strict Daypart, September 2013 (08/26/2013-09/29/2013) vs September 2012 (08/27/2012-09/30/2012) and Q3'13 (7/1/13-9/29/13) vs. Q3'12 (6/25/12-9/30/12) Mon-Sun 7p-11p and Sun 7p-11p. #1 on Wed/Sat nights NTI L+SD mun2 vs GAL, DSE, FOXD, Tr3s, strict daypart Mon-Sun 7p-11p on Sep'13. Largest 3Q ever on mun2 Mon-Sun 7p-11p among P2+; Larrymania S2, Pasion De Gavilanes and Futbol Estelar BPL September 2013 (08/26/2013-09/29/2013) vs September 2012 (08/27/2012-09/30/2012) and I Love Jenni S3 Full Season (4/14/13-8/11/13). Source: Uniques (Omniture); Streams (Brightcove); September 2013 (08/26/2013-09/29/2013) vs September 2012 (08/27/2012-09/30/2012) and Q3'13 (7/1/13-9/29/13) vs. Q3'12 (6/25/12-9/30/12)



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