Will Smith to Visit Dubai to Screen Warner Bros. Pictures' SUICIDE SQUAD

Will Smith, an Academy Award nominee ("Ali," "The Pursuit of Happyness") and four-time Grammy winner will be attending a screening of his latest film, Warner Bros. Pictures' highly anticipated action adventure SUICIDE SQUAD in Dubai on 7 August. Held at VOX's newest cinema in the heart of Dubai at City Centre Deira, the screening will officially launch the massive Virgin Radio VOX MAX Cinema that features the largest screen in the MENA region. Seating up to 550 people, Virgin Radio VOX MAX at City Centre Deira houses the giant 408-square-metre screen with Christie laser projection and the powerful DOLBY Atmos sound and technology.

The screening is part of a series of events Smith will be participating in while in Dubai. The event is being organized by Maven Marketing & Events, an award-winning company pioneering entertainment marketing concepts in the region and Majid Al Futtaim Cinemas, the dedicated cinematic arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.

Sarah Omolewu, Managing Partner of Maven Marketing & Events commented on the announcement stating, "It is an honor to be working with such a prolific icon as Will Smith, and VOX Cinemas, in our effort to make Dubai a regular stop on major Blockbuster movie promotional world tours. Dubai has established itself as a global financial center and tourism HUB rivaling markets like New York, London, and Tokyo. We are excited to play a role in bolstering the entertainment sector in this dynamic market."

Continuously extending its offering to cater to growing market demand for premium entertainment offerings, VOX Cinemas continues its efforts in delivering great moments and customer-focused cinema experiences.

Cameron Mitchell, CEO at Majid Al Futtaim Cinemas - VOX Cinemas, stated: "Virgin Radio VOX MAX at City Centre Deira is our most impressive large screen cinema yet and Suicide Squad is the perfect adrenaline-filled Hollywood action movie to officially launch and highlight the cinema's giant laser screen and powerful audio technology. VOX is extremely excited to be working with Will Smith and Maven Marketing & Events in hopes to give movie buffs the best in big screen cinema experiences."

*Source: ME NewsWire

Image courtesy of Suicide Squad official movie site