Wheel of Fortune and Banquet Frozen Meals Announce 'Meal of Fortune' Sweepstakes
Banquet, a brand of ConAgra Foods (NYSE:CAG) and Wheel of Fortune, America's most-watched game show*, announced a nationwide watch, match and win sweepstakes today that will award cash and other prizes to lucky winners. Consumers can enter online/mail-in or by collecting game pieces found in specially-marked packages of Banquet meals, pot pies and desserts.
"Since 1953, we've strived to deliver meals that provide value to our consumers," said John Plaso, Vice president and general manager, ConAgra Foods. "Our partnership with Wheel of Fortune helps us further deliver on that promise in a fun, engaging way."
"This is a natural marriage of two of America's biggest brands, coming together for maximum impact," said Harry Friedman, executive producer of Wheel of Fortune. "With our nationwide audience and Banquet's tremendous consumer base, people all over the country will have a chance to win."
The promotion features nearly 48 million specially-marked Banquet frozen dinners, each with a game piece and an online entry code. Consumers can visit https://www.wheeloffortune.com/banquet to try and solve a puzzle to win instant prizes such as free Banquet foods or cash prizes. During 'Meal of Fortune' week, September 29 through October 3, players will have the chance to match their game pieces to one of the special puzzles each night to win cash prizes. Official rules, including how to enter and collect game pieces without purchase, can be found here: https://banquet.promo.eprize.com/mealoffortune/public/fulfillment/rules.pdf
Wheel of Fortune is the most-watched first-run strip in syndication, averaging nearly 11 million persons 2+ each night. *
For more than 60 years, Banquet has been serving families food you can always feel good about. From Salisbury steak to chicken pot pies and crispy fried chicken, you can count on Banquet to provide a wide variety of warm and wholesome foods that are always affordable. There's always something everyone likes, since Banquet offers single- and family-serve entrees, pot pies, fruit pies, snacks, breakfast sausage, and prepared chicken.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato items as well as other vegetable, spice, and bakery goods to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at www.conagrafoods.com.
Wheel of Fortune, America's number one game show, is produced by Sony Pictures Television, a Sony Pictures Entertainment Company. The executive producer is Harry Friedman. It is distributed domestically by CBS Television Distribution and internationally by CBS Studios International, both units of CBS Corp.
*NSS, Live+SD AA(000); 2013/14 season-to-date, through 07/20/14; Persons 2+
SOURCE: BUSINESS WIRE ©2014 Business Wire