Weather Channel Unveils Winter Storm Names for 2013-14
The Weather Channel© today announced its list of winter storm names for 2013-2014, which will include Atlas, Boreas, Hercules and Kronos. Last winter the network became the first national organization to proactively name winter storms with the goals of making communications and information sharing easier, and better alerting residents to forecasts for storms that could significantly affect their lives. The inaugural effort was a great success, highlighted by the social and traditional media dialogue around the forecasts and impacts of winter storm Nemo last February, which was mentioned in more than a million tweets.
"Our first year of naming storms proved that it worked, and we were thrilled with the result which was an ideal demonstration of the intersection of social media and television," said Bryan Norcross, meteorologist and storm specialist at The Weather Channel. "The winter storm names enabled simpler and more focused communications around forecasts and preparedness information on The Weather Channel and in other media outlets, and during the big storms like Nemo, the names became a handy way for the public to receive and exchange information."
The storm names for 2013-2014 are derived from lists created by students at Bozeman High School in Bozeman, MT, as an assignment in Latin class and are primarily from Greek and Roman mythology.
The storm-naming criteria are based on National Weather Service thresholds for winter-weather warnings and the storm's expected impacts on a population center or over a large geographic area. Winter storms will be named whenever the predicted weather exceeds the naming criteria. Storms that do not exceed the criteria may also be named, on occasion, when the impacts are forecast to be especially unusual, historic, or significant.