WORLD OF DANCE Delivers Most-Watched Week 3 for New Summer Alternative Series in 9 Years

WORLD OF DANCE Delivers Most-Watched Week 3 for New Summer Alternative Series in 9 Years

WORLD OF DANCE Delivers Most-Watched Week 3 for New Summer Alternative Series in 9 Years

NBC's WORLD OF DANCE (1.9/8 in 18-49, 8.1 million viewers overall from 10-11 p.m. ET) delivers the most-watched Week 3 of a new summer alternative series in nine years (best since ABC's "Wipeout," 10.5 million on July 8, 2008). Generates the highest Week 3 rating for a first-year summer series in four years (since CBS' "Under the Dome," 2.7 on July 8, 2013). Dominates the time period in every key category, beating the combined ABC-CBS competition in all key measures. Maintains 100% week to week in 18-49 (1.9 vs. 1.9) and 96% in total viewers (8.102 million vs. 8.418 million). Grows +23% week to week among female millennials (1.6 vs. 1.3 in women 18-34). Increases by +36% versus NBC's average in the timeslot last summer in 18-49 (1.9 vs. 1.4, L+SD, non-sports) and +1.9 million persons or +31% in total viewers (8.102 million vs. 6.170 million). Will grow substantially via time-shifting and VOD: Last week's "World" increased by +31% in 18-49 (1.89 to 2.48) and +1.9 million viewers overall (8.4 million to 10.3 million) going from L+SD to L+3.The +31% increase is the night's biggest L+3 lift on the Big 4 in 18-49 percentage.

"America's Got Talent" (2.5/11 in 18-49, 12.4 million viewers overall from 8-10 p.m. ET): Is the #1 show of the night in 18-49 and total viewers. Retains 96% of last week's 2.6 in these prelim fast-affiliate ratings and 93% versus last week's 2.7 in official nationals In total viewers, grows +2% versus last week's 12.178 million persons in these fast affils and maintains 99% of last week's 12.528 million in official nationals. If the increase holds when official-national results are in, it will be the first time in four years "Talent" has grown in both Week 2 and Week 3 versus the prior week in total viewers.

If the official-national result builds on last week's audience, it will be NBC's biggest total-viewer result in the time period in nine months (since "Talent's" performance finale on Sept. 13, 2016, 14.0 million). Dominates the time period in all key measures. Retains 96% of its 18-49 rating on the same night last year in 18-49 (2.5 vs. 2.6 on June 14, 2016) and grows +8% in total viewers (12.435 million vs. 11.535 million). Increases by +29% from its first half-hour to its fourth in adult 18-49 rating (from a 2.1 to a 2.7) and +2.8 million persons or +27% in total viewers (10.7 million to 13.5 million). Will add significant viewership via time-shifting: Last week's "Talent" grew +25% in 18-49 (2.66 to 3.32) and more than +2.4 million viewers overall (12.5 million to 15.0 million) going from L+SD to L+3 Nielsens. The increases of +0.66 of a rating point and +2.4 million viewers overall were the night's biggest L+3 lifts in 18-49 rating and total viewers.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.4/5 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/4 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Related


What Do You Think? Tell Us In The Comments!