Viewers Still Flipping Over HGTV's FLIP OR FLOP
The Flip or Flop juggernaut on HGTV picked up much more steam on Tuesday night, garnering a series high rating of .92 among P25-54 viewers. This made the episode the highest-rated single telecast of any Primetime series on HGTV among P25-54 since an episode of House Hunters in April 2013. In fact, the episode ranked as the #5 cable program in the Tuesday 9 p.m. - 9:30 p.m. time period. Overall, more than 6.2 million total viewers tuned-in to watch HGTV on Tuesday, making the night HGTV's highest rated Tuesday night ever among P25-54, excluding holidays.
The Flip or Flop June 13 episode was a Top 10 rated cable program for that night in prime among P25-54 and W25-54 with a household income of $100K+. As it did in its first season, the performance of the hit series helped HGTV land a spot among the Top 10 cable networks on Tuesday night with P25-54.
Since its second season premiere in April, more than 21 million viewers have tuned in to watch Flip or Flop which features Tarek El Moussa, a self-proclaimed "driven real estate genius" who partners with his wife Christina, to flip new properties. HGTV cameras follow the flippers as they participate in everything from nail-biting purchases at auction to the management of frustrating renovations. The series also offers a close look into their personal lives as they put everything into their flipping venture, including the sanity of their family.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).