VIDEO: Will.I.Am Featured on CBS Summer-Long Promo Campaign
CBS has partnered with will.i.am, the multi-platinum producer and songwriter, to feature the artist's song "Hello," from his latest solo album #willpower, in the summer-long on-air promotional campaign for the Network and its summer and fall programming. Get a first look below!
The promotional spots featuring "Hello" made their debut last night. In the spots, the intro and partial chorus of the upbeat song are interspersed with a fast-paced video montage of CBS talent from various new and returning programs.
A seven-time Grammy Award-winner, will.i.am is known not only for his work with The Black Eyed Peas, who have sold 33 million albums and 58 million singles worldwide, but also for his work with some of the entertainment industry's biggest names. Recognized and honored by numerous industry organizations, will.i.am is the recipient of multiple Grammy Awards, a Latin Grammy Award, an Emmy Award, a CLIO Award, two NAACP Image Awards, a VH1 Do Something Award, the BMI President's Award and a 2008 Webby Award.