VIDEO: Mark Pincus, Zynga CEO & Co-Founder, Visits CBS THIS MORNING
CBS THIS MORNING, CBS
Zynga CEO and co-founder Mark Pincus discussed his company's financial struggles, its relationship with Facebook and the shift to mobile gaming in an interview with co-hosts Charlie Rose and Gayle King that aired live today, Dec. 5, 2012, on CBS THIS MORNING on the CBS Television Network (7:00 AM – 9:00 AM). Check out the video below.
Excerpts from the interview:
ROSE: So let's just start with the obvious; what's happened to the stock price?
PINCUS: Okay, beyond the obvious, what's happened is you have to step back and realize that social gaming as an industry and even the Internet is going through a tectonic shift to mobile. So the bigger story of 2012 is that we're seeing consumers change their habits towards a mobile lifestyle at an unbelievable rate, and we as an industry are moving quickly to get ahead of that and with some of our games like "Words With Friends" and "Draw Something." Gayle knows those games are already very popular on mobile but the rest of our portfolio games are not yet on mobile, and we as a company are moving quickly to serve that audience.
ROSE: And how will you define the ongoing relationship with Facebook?
PINCUS: I heard you say are we still BFFs? We are still BFFs.
KING: I was wondering, Mark, if it's a situation of yes, we were dating and we were getting along very well but now I need to separate, I need some space, because it's been reported that you are pulling away from Facebook. True or not so true?
PINCUS: It's not true. What's really going on-Facebook has been an amazing accelerator of growth for social gaming and for our company and really bringing gaming to a huge mass market on the web. But as I said, the future is really on mobile, phones and tablets. For us, this is really about making the social available, the social opportunities for our players-anything they want, and Facebook is the #1 way that our players are social and connect on mobile. But there's a lot of other ways that they want to be social, and we just wanted to give our players every possible way to connect with each other.