Though many theatre fans might know here from Broadway's 13, Ariana Grande is now bona fide pop star. Despite her nerves, Grande performs a mashup of her hits "The Way" and "Baby I" live on the Video Music Awards preshow. Check on the video for her performance.
"MTV Video Music Awards"
Since the first "MTV Video Music Awards" aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the "MTV Video Music Awards."
The 2012 "MTV Video Music Awards," broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV,
VH1,
MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on
MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.
At the time, the telecast was also the #1 social TV event of the year according to Trendrr. With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012's record breaking telecast. In addition,
MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.
The 2013 "MTV Video Music Awards" will air across
MTV's global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via
MTV's more than 200 digital media properties around the world. The 2012 VMAs was one of
MTV's top performers in key markets across Europe, Latin America, Asia and Australia.
Jesse Ignjatovic/Den of
Thieves is the Executive Producer for the 2013 "
MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg,
Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
