USA Welcomes Fans to Vote for Favorite Character-Drive SUITS Episode
On the heels of an extremely successful "PSYCH All-Night," USA is hosting an inaugural fan-driven Suits interactive marathon event dubbed "Suits After Hours" on Friday, June 6 from 12AM-6AM. The marathon celebrates the network's most socially charged series and its die-hard fans. Starting on April 24 through May 4, fans can determine the night's six winning episodes by voting at SUITS.USANetwork.com (http://www.usanetwork.com/suits). During the event, sponsored by Lexus, each hour-long block will be dedicated to a beloved Suits character starting with the Harvey (Gabriel Macht) hour at 12AM followed by Donna (Sarah Rafferty), Mike (SAG Award nominee Patrick J. Adams), Jessica (Gina Torres), Rachel (Meghan Markle) and Louis (Rick Hoffman). Throughout the night, viewers will be treated to exclusive on-air content as Suits stars personally share their favorite memories from the fan-selected episodes as well as insight into their characters. The overnight activation is in anticipation of the fourth season of SUITS, which premieres on Wednesday, June 11 at 9/8c.
During all six hours of the marathon, fans will be able to play Suits LIVE - a second screen experience where they compete against each other on their connected devices as they answer polls, trivia questions and see their responses live during the telecast, powered by technology partner iPowow. Each hour the top players will see themselves in the on-air leaderboard and have a chance to win a range of prizes. Additionally, fan-generated After Hours Instagram videos will be selected from the online gallery and showcased on-air throughout the night.
"The 'Suits After Hours' socially-enabled all-night marathon caters to our millennial fan base who are fueling engagement and conversation across all social platforms," said Alexandra Shapiro, EVP Marketing, USA Network. "By pulling back the curtain on our beloved characters and giving our fans an active role in shaping the telecast, we are continuing our efforts to scale SocialTV and create meaningful opportunities for brand partners like Lexus."