Time Warner Cable to Expand Sprout Distribution in Major Markets
Time Warner Cable today announced that it will add or expand the distribution of Sprout, the first 24 hour preschool network, to customers' lineups in multiple major markets. Sprout, which offers high-quality programming that parents and children share together, will be more widely available to Time Warner Cable and Bright House Networks subscribers beginning October 31. With this launch, Sprout will now reach 60 million homes.
In addition to New York and Los Angeles, Sprout will now be offered in multiple markets across the country, including Orlando, FL; Syracuse, Rochester and Albany, NY; Austin, Dallas, San Antonio and Corpus Christi, TX; Honolulu, HI; Kansas City, MO and more.
"We're delighted to increase our distribution of Sprout for our customers with pre-school children," said Andrew Rosenberg, Senior Vice President, Content Acquisition for Time Warner Cable. "It's valuable programming for our customers and their families and we look forward to making it available across our footprint."
"We have such strong momentum as we hit this important distribution milestone of 60 million homes," said Sandy Wax, President, Sprout. "It's such a great opportunity for us to expand our partnership with Time Warner Cable and broaden our distribution as we maintain our commitment to creating the very best original content and delivering it to preschoolers and their families."
Families will continue to enjoy hours upon hours of On Demand Sprout programming each month via Kids On Demand, which includes trusted, classic shows and fresh and innovative originals such as "The Chica Show," "Noodle & Doodle," and "Pajanimals" ; gold standard series like "Caillou" and "Sesame Street", and Sprout exclusives including "Lazytown" and "Tree Fu Tom".
For more information, customers can visit www.twc.com.