Time Warner Cable to Debut TV Spot Featuring AMC's THE WALKING DEAD During Super Bowl Sunday
For the second year in a row, Time Warner Cable will promote its innovative products and services during the Super Bowl, on February 3, with the debut of a TV spot featuring AMC's Emmy Award-winning series "The Walking Dead." The company partnered with AMC to produce the 30-second spot, featuring series star Norman Reedus (Daryl Dixon), which will be seen across its footprint in 44 markets as part of its Enjoy Better brand campaign.
Leading up to game day, customers will see teaser activity, via online media, including Time Warner Cable's Twitter (@TWC) and English and Spanish Facebook pages (www.facebook.com/twc and www.facebook.com/micultura, respectively). On game day, customers can log on to Time Warner Cable's YouTube channel (youtube.com/twc) to view two exclusive teasers right before the game.
"The Time Warner Cable Enjoy Shows Better partnership with AMC helps our customers engage more deeply with the shows they love, in this case, 'The Walking Dead,' currently the most watched drama series on television," said Jeffrey A. Hirsch, Executive Vice President, Chief Marketing Officer, Residential Services for Time Warner Cable. "This partnership is a solid demonstration of how we are able to merge our very best products and services with the very best in programming and offer it to our customers so that they can enjoy it even better."