RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

The Hub Posts Continued Growth with 3Q Ratings

The Hub Posts Continued Growth with 3Q Ratings

The HUB Network, a destination for kids and their families, demonstrates year-to-year growth in Total Day with key Kid measurements, Persons 2+ and Households for eight consecutive quarters due to the strength of its popular series, including "The Aquabats! Super Show!" from Awesome Forces! Productions; "R.L. Stine's The Haunting Hour: The Series" from Front Street Productions in association with The Hatchery, LLC; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; "Goosebumps" from Scholastic Media, as well as "Family Game Night" from Hasbro Studios and Zoo Productions; and "My Little Pony Friendship Is Magic," "Littlest Pet Shop," "Transformers Prime Beast Hunters" and "Kaijudo: Clash of the Duel Masters," all from Hasbro Studios. The strength of the HUB Network's Monday through Sunday prime-time movie lineup also contributed to the third quarter growth.

For the ninth consecutive quarter, the HUB Network is tops in co-viewing, an important measurement for advertisers looking to reach families. The HUB was the most co-viewed children's network among Kids 2-11 watching with Adults 18-49.

Below are highlights of the HUB Network's performance for the third quarter 2013.

Daypart Highlights for the Quarter:

· In Total Day, the HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+2%), Girls 2-11 (+8%), Kids 6-11 (+11%), Girls 6-11 (+31%), Persons 2+ (+2%) and Households (+3%).

· In Prime (Monday-Sunday, 8-11 p.m. ET), the HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+40%), Girls 2-11 (+36%), Kids 6-11 (+39%), Girls 6-11 (+33%), Women 18-49 (+3%), Persons 2+ (+15%) and Households (+10%).

Program Highlights for the Quarter (all times ET):

· "The Aquabats! Super Show!" quarterly average (Saturday, 1 p.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+75%).

· The "R.L. Stine's The Haunting Hour: The Series" quarterly average (Saturday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+18%), Girls 2-11 (+47%), Kids 6-11 (+56%), Girls 6-11 (+87%), Persons 2+ (+6%) and Households (+10%).


Related Articles



More On: HUB, Primetime, Disney Channel.

Comment & Share


Subscribe for News & Specials