Telemundo's LA PATRONA Scores New Series High with 1.7M Viewers
Telemundo Media's broadcast of "La Patrona" (The Boss, M-F 9PM ET) delivered its best weekly performance-to-date for the week of February 11th registering 1,741,000 total viewers and 927,000 adults 18- 49, up 16% and 19%, respectively, according to Nielsen.
Starring Aracely Arámbula, Jorge Luis Pila and Christian Bach, Telemundo's "La Patrona" delivered its highest telecast since premiere on Friday February 15th with 1,887,000 total viewers and 1,031,000 adults 18-49. The Friday broadcast also beat "The Job" on CBS and Touch on FOX among adults 18-49 by 22% and 15%, respectively.
"La Patrona" tells the story of Gabriela Suarez (Aracely Arámbula), the only woman working in a mine in a beautiful Mexicantown called San Pedro del Oro. Due to unexpected circumstances in life, Gabriela meets Alejandro Beltrán (Jorge Luis Pila), the oldest son of Antonia Guerra (Christian Bach), better known as "La Patrona." Gabriela lives a romance with Alejandro that several people will oppose, including Antonia, who willbecome her number one enemy fighting both for her son's love and her right to become "La Patrona."
Source: The Nielsen Company, NPM, Live+Same Day, 1/8/13-2/15/13.