Telemundo's BILLBOARD MEXICAN MUSIC AWARDS Scores Over 4 Million Total Viewers
Telemundo's live broadcast of the third annual "Billboard Mexican Music Awards" from the renowned Dolby Theatre in Hollywood, California and hosted by telenovela superstars Rafael Amaya and Aylin Mujica, cumulatively reached 4,065,000 total viewers and 2,196,000 adults 18-49 throughout the broadcast, according to Nielsen. The show featured the biggest stars of Mexican music with mesmerizing performances and a festive tribute to Mexican music.
The third annual "Billboard Mexican Music Awards" delivered an average of 1.4 million total persons and 777,000 adults 18-49.
The pre-show "La Alfombra de Premios Billboard de la Música Mexicana," generated an average of 945,000 total viewers and 422,000 adults 18-49.
The Billboard Mexican Music Awards honors the albums, songs, most popular singers, labels and publishers of Mexican music according to Billboard chart performance.
Source: Nielsen, NPM Live+SD, 10/9/13, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier.