Telemundo to Open Education Week with EL PODER DE SABER Campaign
In celebration of Education Week, Telemundo Media announced today new program extensions of the 2013-2014 edition of "El Poder de Saber" (The Power of Knowing), its signature multiplatform education initiative that promotes the educational advancement of young Latinos with an emphasis on preventing high school drop-outs. In association with its parent company Comcast/NBCUniversal, the campaign's 10th year kicked into full gear in August as students began a new school year and continues with events, news coverage and appearances by network and local news anchors during NBC News' Education Nation Summit held in New York City October 6-8. On the Web (www.telemundo/elpoderdesaber) users can access education-related resources, including links to local station and partner sites, and view the PSAs on demand.
Highlights of "El Poder de Saber" Education Week events include:
· Week-long coverage of "El Poder de Saber" education-related stories on Telemundo network and station group led by Telemundo news anchor and reporter Vanessa Hauc. Under the theme "What it Takes" for student success, news coverage will include: the City Year Corps member program and Khan Academy, as well as reports from NBC News' Education Nation Summit.
· On October 6, "El Poder de Saber" materials and information including the "Guide for Students" will be distributed to attendees at the Education Nation Student Town Hall.
· On October 7, On "Noticiero Telemundo," Jose Diaz-Balart will moderate a one-on-one conversation at the summit with Arne Duncan, U.S. Secretary of Education, and will co-anchor Noticiero Telemundo from NY.
· On October 8, Telemundo will host a breakfast, highlighting "El Poder de Saber."
"Telemundo is proud to stand together with fellow leaders and our partners at NBC News to discuss the topic of educational advancement and the critical needs of our community at this important summit," said Emilio Romano, President, Telemundo Media. "Our events and efforts under the 'El Poder de Saber' campaign during Education Week extend Telemundo's mission to educate and inspire while fostering a dialogue for change and educational empowerment."
"El Poder de Saber" aims to empower and make a difference in the daily lives of U.S. Hispanic families in partnership with distinguished organizations including City Year, The League of United Latin American Citizens and the Congressional Hispanic Caucus Institute. A central component of the campaign is on-air public service announcements featuring Telemundo's news reporter Vanessa Hauc as its official spokesperson with education news coverage from a team of local "El Poder de Saber" reporters. This year's efforts so far have also included: the distribution of thousands of backpacks to disadvantaged youth this fall through local Telemundo stations in key markets; awards of $25,000 in scholarships and internships to deserving students across the nation under the "CHCI/El Poder de Saber Scholars" program; and "El Poder de Saber's" support of League of United Latin American Citizens' (LULAC) community technology centers.
More On: Telemundo, NBC, The League.