Telemundo Releases New Mobile App
Telemundo Media, a leading producer of Spanish-language Primetime content for audiences in the U.S. and around the world, today announced the launch of TV Everywhere, via the "Telemundo Now" app, available for download at the App Store and Google Play. This new platform allows authenticated subscribers of participating cable, satellite and telco providers - including AT&T U-verse TV, Cablevision's Optimum TV, Charter, Comcast's Xfinity TV, Cox Communications, DIRECTV, DISH, Mediacom, Suddenlink and Verizon FiOS - unprecedented access to Telemundo episodes the day after air - anywhere, anytime on iPhone, iPad, and Android smartphones and tablets.
Telemundo is the fourth network within NBCUniversal to provide this offering, which marks an important step in the company's long-term strategy to provide both viewers and marketers a user friendly way to engage with its content on multiple platforms.
The "Telemundo Now" app, which derives its name from the "Bravo Now" app, also allows viewers to watch full episodes of Telemundo's best programs in HD on the web via a responsive design portal that seamlessly adjusts to the size of the user's screen. Starcom MediaVest Group is the exclusive launch sponsor for "Telemundo Now."
"'Telemundo Now' demonstrates Telemundo's investment in creating the best platforms to serve our digitally savvy viewers," said Peter Blacker, Executive Vice President, Digital & Emerging Businesses, Telemundo Media. "As our audiences embrace new mobile and web viewing technologies, we are dedicated to delivering the most enhanced high quality viewing experience whenever they want, on the screen of their choice."
Users who missed the original broadcast of their favorite programs can go to TelemundoNow.com (http://www.telemundonow.com/) or download the "Telemundo Now" app to watch episodes of hit shows like "Caso Cerrado Edición Especial," "Santa Diabla," "Marido en Alquiler," "Billboard Mexican Music Awards" and more. With special features like "Mi Lista," viewers can catalogue their favorite shows for fast access and easily resume play to pick up right where they left off. Other features include an on-air TV schedule and a WiFi only option to prevent data overages.
"We are always looking to connect our clients' brands with audiences in the video space across screens and in new and innovative ways," said Marla Skiko Executive Vice President of Digital Innovation, SMG Multicultural. "'Telemundo Now' will allow our clients to connect with the video hungry Hispanic viewer who is watching their favorite Telemundo programs on their device of choice and on their own time."
According to Nielsen, 68 percent of Hispanics in the U.S. own a smartphone and spend 11 percent more time watching mobile video than the general population.
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