Telemundo announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy. Pacanins and Sotillo will continue to report to Jesus Torres Viera, Executive Vice President, Programming and Content, Telemundo Network.
"Glenda and Leonor have been key assets to our network programming leadership team bringing extensive knowledge of strategic planning and content development," said Torres Viera. "We look forward to the insight they will provide and the contributions they will make moving forward in their new roles as we continue to make
Telemundo one of the leading Spanish-language networks."
In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning. She also will develop, communicate and execute the network's overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth. In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network's sales and IMS teams on revenue-driving ideas, as well as the network's research team on analysis of in-house, industry, competitive and market data.
Previously, Pacanins was Vice President, Programming Strategy Integration. Prior to that, she was the Owner/Director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications.
Sotillo was previously Vice President, Programming and Strategy. In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies. She worked closely with the
Telemundo Studios team to ensure that the scripted development pipeline is aligned with the Network's programming strategy. Sotillo was the principal liaison between programming and the
Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.
Prior to her position as Vice President, Programming and Strategy, Sotillo worked with the network's Programming team as Director of Novela Programming and in the International Cable group when she joined
Telemundo in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela's Radio Caracas Television (RCTV), one of the main broadcast networks in the country.
About TELEMUNDO:
TELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the
Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates;
Telemundo Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and
Telemundo Internacional, the international distribution arm which has positioned
Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Photo courtesy of Telemundo
