Telemundo Announces Trailblazing Social Media Experience for Viewers

By: Aug. 23, 2016
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TELEMUNDO announced a trailblazing and wide-ranging social media experience for TV viewers of the upcoming 2016 edition of "Premios Tu Mundo" (Your World Awards) during the live simulcast broadcast on Telemundo and NBC UNIVERSO this coming Thursday, August 25th, at 8PM/7c from the AmericanAirlines Arena in Miami, Florida. The awards show will feature unique and exciting activities that will allow viewers to interact with their favorite artists and gain never before seen access to the complete action on Facebook, Snapchat, YouTube, YOUNOW, Instagram, Twitter and WhatsApp, and other social media sites hosted by TV stars Carmen Villalobos, Christian Acosta and Erika Csiszer. The activations will feature top influencers including Lele Pons, Alexander Ospina, Kelly Peñaranda and three Youtube content creators. The highly anticipated event is produced by Telemundo and Adventure Production Corp.

"For the first time ever in the Hispanic Market, Telemundo and Premios Tu Mundo are harnessing the power of one to one social messaging platforms to reach fandoms on a more personal and individual level," said Borja Perez, SVP, Digital and Social Media, NBCUniversal Telemundo Enterprises. "We are shifting from mass content publishing to curated, tailored experiences that allow our partners to better engage and connect with their consumers."

SNAPCHAT

Fans will get an inside look at the preparations leading up to "Premios Tu Mundo" in a co-creation of exciting social content with famed influencer and PTM nominee Lele Pons as she prepares for the show by sharing exclusive behind-the-scenes, photos and videos and participating in a unique chat taking place only on TeamTelemundo Snapchat where fans will be able to send and receive responses directly from Lele. Lele Pons is one of the most recognizable names on social media. She was the first Vine user to reach 1 billion loops making her the #1 most watched person and the #1 female Viner in the world. Today, over 1 million loyal fans watch Lele on her Youtube channel. Her weekly videos tally over 1 million views. Among her many accolades, TIME magazine named her one of the most influential teens and one of the most influential people on the internet. Lele was invited to the White House by First Lady Michelle Obama to help launch her Better Make Room campaign. Currently, she is working on several film projects including "We Love You" for Youtube Red slated to be released late 2016.

FACEBOOK LIVE

As TV and music stars arrive on the red carpet, they will get a chance to interact in real time with their fans via Facebook Live. "Premios Tu Mundo" will count on actress and social media powerhouse Carmen Villalobos as the host of the Facebook Live blue carpet show. She will be accompanied by co-hosts, Christian Acosta and Erika Csiszer to bring exclusive content and interviews live from the blue carpet.

Carmen Villalobos is one of today's leading young Hispanic actresses. She appeared on Telemundo in "La Tormenta" and "Amores de Mercado," but her breakout role was in the original production "Sin Senos No Hay Paraíso," which won her both the Premio ACE and Premio Gaceta in the category of Best Actress. Since then, the Colombian actress has appeared in various network productions most recently as special agent Leonor Ballesteros in "El Señor de los Cielos." She is a spokesperson for "El Poder del Saber," a Telemundo public service campaign to encourage higher education among Hispanics.

Erika Csiszer is a TV personality who is currently on TELEMUNDO's morning show, "Un Nuevo Día" in charge of the social media segment "Me lo dijo un pajarito," and co-host and reporter for the network's sports entertainment show "Titulares y Más." She has also served as a digital reporter for TELEMUNDO.com covering the reality show "La Voz Kids," the Billboards Latin Music Awards, "Premios Tu Mundo" and the Latin American Music Awards.

Recognized for his all-encompassing talents within the music, television and social media industries, Christian Acosta has solidified his rank across the U.S./Hispanic market as the ultimate triple threat. Acosta is a Telemundo staple as the network's digital host of "El Pulso" Via Mashable and red carpet and celebrity correspondent for the biggest Spanish-language events. At the 15th ALMA AWARDS he was honored as one of 15 ambassadors recognized for their impact in diversity and inclusion in American entertainment and media. In addition to his television and Youtube success, musically Acosta, inspired by his Colombian-American upbringing, fuses energetic pop music with his creative personality to develop American sounds for Latin audiences.

YOUTUBE

For the first time in "Premios Tu Mundo," Telemundo invited Youtube creators to create original novela content during the first ever Youtube Pop-up Space in Miami. Sandra Cires, Mariela Irala and Eladio Carrion were the three finalists invited to the awards celebration and the winner will receive a Best Novela Scene by a Youtube Creator award live on "Premios Tu Mundo."

YOUNOW

Colombian influencer Kelly Peñaranda will also join Premios Tu Mundo, broadcasting on live webcast service YOUNOW, and providing exclusive access and interviews of top talent attending the awards show. Peñaranda has been sharing videos for two years through her own Youtube channel "El Desparche," and today she enjoys over one million followers combined on YouTube, Facebook, Twitter and Instagram. She is known for her fun tutorials, exercise routine and comedy. Her new goal is to give Generation K a higher level of entertainment.

SNAPCHAT

TELEMUNDO is harnessing the power of the messaging platform Snapchat to create customized geo-flirters for attending fans and artists that will be in the "Premios Tu Mundo" venue and surrounding area. Custom filters will be available during rehearsals, blue carpet, and the live awards show. The snaps created by artists and fans will be featured on air as bump outs during the live broadcast.

360 VIDEO

TELEMUNDO's social team will get up close and personal by creating exciting 360 video experiences that will give users a look inside the event like never before. Videos will be uploaded natively and feature, the stage, the blue carpet, the digital set and behind the scenes footage as talent and dancers prepare to perform.

INSTAGRAM

TELEMUNDO has partnered with industry leading visual image company Timestoppers to deliver high quality moving imagery via Instagram by creating 180 motion shots on the "Celebration Cam" of talent celebrating their big win. The unique content will be distributed across all social platforms and featured during the live broadcast.

"Premios Tu Mundo" will also feature a series of stunning star portraits on Instagram, bringing together hand-illustrated designs and digital editing software to create engaging black and white photographs.

MULTI-PLATFORM

In the spirit of bringing fans closer than ever, Telemundo will bring top influencer and comedian, Alexander Ospina to create organic and relevant social content from "Premios Tu Mundo." Look out for content from the "Te Amo Hijo" star on the blue carpet and the fan pit. With over six million followers combined, the influencing celebrity has made a name for himself posting hilarious short-videos across social platforms such as Instagram, Facebook, YouTube, SnapChat and beyond; striking a cord with millennials around the world for the witty way in which he approaches topics that range from social causes to everyday life experiences.

Powered by Tagboard, the traditional Favorito de la Noche award will get a face lift! The popular social activation that awards any talent in attendance with a real time award based on Social Media chatter will add a layer of connectivity to the audience by giving fans a LIVE conversation with the winner minutes after the award is announced; thanking the fans as well as interacting with them and answering questions in real time.

TWITTER

The special recognition to Dr. Ana Maria Polo will extend well beyond the TV screen. Showcasing the power of social media chatter and the impact across the country, "Premios Tu Mundo" will feature social commentary from fans across the nation expressing appreciation for the beloved TV personality. Fans will be able to submit their tweets and comments via #GraciasDraPolo and their tweets will appear within global heat map highlighting social comments as they happen in and around the world.

With the "Hashtag Battles," fans at home can decide who has had the best PTM look. Partnering with Tagboard, "Premios Tu Mundo" will incorporate hashtag battles to enhance the interactive viewing experience. Audiences at home will be able to vote in real time on past looks of their favorite artists and determine which one looked better. The winner will be announced during the Acceso VIP show.

WHATSAPP

Fusing social media and one-one-messaging, "Premios Tu Mundo" will LEVERAGE the messaging service popular around the world WhatsApp to distribute timely and relevant content to fans and provide opportunities for interaction with their favorite artists. A few lucky fans will have the once in a lifetime chance to speak to their favorite artist via a WhatsApp call.

"Premios Tu Mundo," which celebrates its fifth anniversary this year, combines the power of television, web, mobile and social media platforms to give fans the final say in everything that moves and inspires them. Fans selected their favorite actors, musical artists, TV personalities, fan clubs and influencers from 30 competing categories, making the winners a true reflection of the people's choice. The full list of nominees can be found at PremiosTuMundo.com. Tickets to the coveted award show are on sale at Ticketmaster.com and the AmericanAirlines Arena box office.

The official hosts of this year's award show include: Rafael Amaya and Fernanda Castillo from the ratings topping Super Series "El Señor de los Cielos," Carlos Ponce and Maritza Rodriguez from the current romantic comedy "Silvana Sin Lana," and David Chocarro and Aracely Arambula from the upcoming production "La Doña." The awards show will feature high energy performances and collaborations by Daddy Yankee, Chino & Nacho, Intocable, Jose Feliciano, DJ Juan Magan, Luis Enrique, El Mola, Luciana, Cali y el Dandee, Sebastian Yatra, Farruko, Sin Bandera, Reik and Regulo Caro. The event will also feature a musical performance by renowned TV personalities Carolina Gaitan, Jeimy Osorio, Raul Gonzalez, Laura Flores and Carlos Ponce.



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