TONIGHT SHOW & LATE NIGHT Encores Sweep Key Demos, Week of 8/12
Encore telecasts of NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have scored #1 finishes for the week of Aug. 12-16 over ABC and CBS timeslot competition.
Last week's "Tonight" encores topped ABC's week of mostly original "Jimmy Kimmel Live" telecasts in 18-49 viewers, total viewers and nearly all other key measures. Note that all NBC and CBS late-night programming last week was in rebroadcast while Friday's "Kimmel" was an encore and the rest of ABC's schedule was in originals.
At 12:35 a.m. ET, Fallon rebroadcasts outscored CBS's encore "Late Late Show with Craig Ferguson" and ABC's original "Nightline" during their head-to-head half-hour in every key category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Leno topped "Late Show" in all those measures and beat the mostly original week of "Kimmel" in adults, men and women 18-34; adults, men and women 18-49; adults and men 25-54; plus total viewers.
Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 39 weeks in a row and topped "Kimmel" for 29 of their 32 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 43 weeks in a row and "Kimmel" for 32 of 32 weeks.
Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 44 of the last 45 weeks and prevailed in total viewers for 41 of the last 43 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 32 of 32 weeks in viewers 18-49 and 18 weeks in a row in total viewers.
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Photo by: Jeff Riedel/NBC
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