TODAY to Premiere 'Snooze or Lose' Series, 11/10

Americans spend up to one-third of their lives sleeping, but what really goes on when we shut our eyes? TODAY will unlock the mysteries of sleep in a special week-long series beginning Monday, November 10. "Snooze or Lose" will take an in-depth look into society's sleep behaviors and reveal the surprising results of TODAY's exclusive new sleep survey.

Throughout the week, TODAY anchors will test the latest techniques and tracking devices used to optimize sleep. Sleep experts will join TODAY to report on wide-ranging topics from drowsy driving to the psychological implications of sleep deprivation. TODAY's sleep survey findings will guide the discussion of the "Snooze or Lose" series. Full results and methodology of TODAY's nationally representative sleep study will be available on TODAY.com.

Viewers are invited to join the conversation on social media and send photos using #SnoozeOrLose. Submitted photos may be featured throughout TODAY's coverage. As part of the series, TODAY.com will feature quizzes, original essays, and more.

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.