For the week of October 22, "Today" cut into "Good Morning America's" lead by 13% (77,000) compared to the first four weeks of the season. This marked "Today's" narrowest A25-54 gap to "GMA" since the week of September 10, 2012. "Today" was up in homes (+3%) and rating W18-49 (+7%) week-to-week. Versus its 4Q'12/season-to-date average, "Today" was up in homes (+3%), total viewers (+2%, or +97,000), rating W/A18-49 (+7%/10%) and rating W25-54 (+5%), according to Nielsen Media Research Data.
Highlights:
TODAY cut into GMA's lead by 13% (77,000) compared to the first four weeks of the season.
This was TODAY's narrowest A25-54 (000) gap to GMA in six weeks (since week of September 10, 2012).
TODAY averaged 4.402 million total viewers, leading CBS This Morning by +69% (+1,799,000).
averaged 4.402 million total viewers, leading by +69% (+1,799,000).
In rating A25-54, TODAY led CBS This Morning by +88% (+7 tenths).
In A25-54 (000), TODAY outperformed CBS This Morning by +79% (+792,000).
In rating A18-49, TODAY topped CBS This Morning by +83% (+5 tenths).
Week-to-week, TODAY was up in homes (+3%) and rating W18-49 (+7%).
TODAY was up versus its 4Q'12/season-to-date average in homes (+3%), total viewers (+2%, or +97,000), rating W/A18-49 (+7%/10%) and rating W25-54 (+5%).
Videos