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TODAY Closes in on GOOD MORNING AMERICA

Related: TODAY, GOOD MORNING AMERICA, NBC

TODAY Closes in on GOOD MORNING AMERICA

For the week of October 22, "Today" cut into "Good Morning America's" lead by 13% (77,000) compared to the first four weeks of the season. This marked "Today's" narrowest A25-54 gap to "GMA" since the week of September 10, 2012. "Today" was up in homes (+3%) and rating W18-49 (+7%) week-to-week. Versus its 4Q'12/season-to-date average, "Today" was up in homes (+3%), total viewers (+2%, or +97,000), rating W/A18-49 (+7%/10%) and rating W25-54 (+5%), according to Nielsen Media Research Data.

Highlights:
TODAY cut into GMA's lead by 13% (77,000) compared to the first four weeks of the season.
This was TODAY's narrowest A25-54 (000) gap to GMA in six weeks (since week of September 10, 2012).
TODAY averaged 4.402 million total viewers, leading CBS This Morning by +69% (+1,799,000).
averaged 4.402 million total viewers, leading by +69% (+1,799,000).
In rating A25-54, TODAY led CBS This Morning by +88% (+7 tenths).
In A25-54 (000), TODAY outperformed CBS This Morning by +79% (+792,000).
In rating A18-49, TODAY topped CBS This Morning by +83% (+5 tenths).
Week-to-week, TODAY was up in homes (+3%) and rating W18-49 (+7%).
TODAY was up versus its 4Q'12/season-to-date average in homes (+3%), total viewers (+2%, or +97,000), rating W/A18-49 (+7%/10%) and rating W25-54 (+5%).

Highlights for TODAY II (9 a.m. hour) and TODAY III (10 a.m. hour):
TODAY II delivered 3.094 million total viewers and a 0.8 A25-54 rating.
TODAY II had its best total viewer delivery since the week of September 3, 2012.
TODAY II topped CBS This Morning in total viewers (+19% or +491,000), rating W18-49 (+29%) and rating W25-54 (+20%) and tied in rating A18-49 and rating A25-54.
TODAY II tied The View in both rating A18-49 and rating A25-54.
TODAY II outperformed The Talk in total viewers (+36%, or +825,000), rating W/A18-49 (+29%/+20%), and rating W/A25-54 (+20%/+14%).
TODAY II beat The Chew in total viewers (+36%, or +821,000), rating W/A18-49 (+29%/+20%), and rating W/A25-54 (+33%/+33%).
TODAY II was up week-to-week in total viewers (+2%, or +65,000), rating W18-49 (+13%), and rating W25-54 (+9%).
TODAY II improved versus its 4Q'12/season-to-date average in total viewers (+6%, or +167,000), rating W18-49 (+13%), and rating W25-54 (+9%).
TODAY III averaged 1.896 million total viewers and a 0.5 A25-54 rating.

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