TNT's New York Knicks vs. Chicago Bulls Telecast Averages 2.6 Million Viewers
TNT, NBA, New York Knicks, Chicago Bulls
TNT's exclusive NBA telecast featuring the New York Knicks and Carmelo Anthony against the Chicago Bulls and Derrick Rose - Thursday, Oct. 31, at 8 p.m. ET - continued the network's strong opening week performance, netting an average of 2.6 million total viewers and a 1.6 U.S. HH rating. The telecast peaked with an average of 3.9 million total viewers and a 2.5 U.S. HH rating from 10:45-11 p.m. Locally the Knicks/Bulls game earned a 9.3 metered market rating in Chicago and a 5.6 rating in New York.
Overall, TNT's doubleheader - which also including the Golden State Warriors vs. Los Angeles Clippers at 10:30 p.m. - averaged a 1.6 U.S. HH rating and 2.4 million total viewers, both up 14% over a 1.4 U.S. HH rating and 2.1 million total viewers for the network's first Thursday night last season. TNT was the most discussed network (broadcast/cable) Thursday night across social platforms, according to SocialGuide.
TNT's Warriors/Clippers telecast averaged a 1.4 U.S. HH rating and 2.2 million total viewers. The telecast peaked with a 1.9 U.S. HH rating and 3.0 million total viewers from 11-11:15 p.m. The game generated a 4.6 metered market rating in San Francisco and a 4.4 local rating in Los Angeles.
Earlier in the week, TNT's exclusive telecast featuring the Miami Heat against the Bulls on Tuesday, Oct. 29, averaged a 3.3 U.S. HH rating and 5.4 million total viewers to become the second highest-rated and second most-viewed opening night game in the network's history.
NBA on TNT coverage will continue Thursday, Nov. 7, with an exclusive doubleheader - the Clippers visiting the Heat at 7 p.m. and the Houston Rockets and Dwight Howard hosting his former L.A. Lakers team at 9:30 p.m. Kevin Harlan will call the Clippers/Heat game with analysts Reggie Miller and Greg Anthony and reporter Rachel Nichols. Marv Albert will provide play-by-play for Lakers/Rockets with analyst Steve Kerr and reporter Craig Sager.
Source: Fast Nationals and Metered Market Ratings based on Nielsen Live + Same Day data stream for the dates of the 2013-14 NBA Regular Season Opening Week on TNT through compared historically on TNT, excluding the Christmas Day game in 2011-12 on TNT. SocialGuide competitive ranking for date of 10/31/2013.