CBS and NFL Network's broadcast of THURSDAY NIGHT FOOTBALL on Thursday, Oct. 9, which featured Indianapolis's 33-28 victory over Houston, delivered increases in ratings and viewers from last year. The game earned an average fast-national household rating/share of 10.0/17, +69% from last year's 5.9/10, and delivered 15.9 million viewers, +69% from last year's 9.4 million viewers on NFL Network and over-the-air stations within the two team markets (October 10, 2013: N.Y. Giants-Chicago).
Through five games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging a HH rating/share of 10.0/17, +69% compared to last year's 5.9/10; and 15.9 million viewers, +67% compared to last year's 9.5 million - on pace to be the highest-rated and most-watched THURSDAY NIGHT FOOTBALL season ever.
Compared to last year's
CBS primetime programming, THURSDAY NIGHT FOOTBALL was +30% in viewers (14.4 million from 11.1 million); and +32% in HH rating (9.1/16 from 6.9/11), including +71% in Adults 18-49 (4.8 from 2.8) and +44% in Adults 25-54 (5.6 from 3.9).
CBS/NFL Network's HH rating/share of 9.1/16 in primetime beat each of the broadcast networks: +40% better than
ABC (6.5/11), +184% better than
FOX (3.2/5) and +203% better than
NBC (3.0/5).
CBS/NFL Network's viewership of 14.4 million in primetime was +52% better than
ABC (9.5m), +182% better than
FOX (5.1m) and +227% better than
NBC (4.4m).
The household rating/share and viewer average peaked at 11.2/23 and 17.7 million viewers, respectively, from 11:30-11:41 PM, ET.
THURSDAY NIGHT FOOTBALL will continue next week on October 16 with the N.Y. Jets at New England.
RATINGS NOTE:
CBS and
NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from
CBS and NFL Network.
