THE VOICE Remains No. 1 Show as NBC Wins 6th Monday in a Row Among Big 4

By: May. 16, 2017
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NBC ranks #1 Monday among the Big 4 networks in adults 18-49 and every other key demographic (including a tie in women 18-34), led by the #1 show of the night in adults 18-49 on those nets, THE VOICE. NBC has now won six Mondays in a row among those nets in 18-49.

"The Voice" (1.7/7 in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) is close to rounding up to a 1.8 (currently reporting a 1.743 in these prelim fast-affiliate ratings). Is the #1 show of the night on the Big 4 networks in adults 18-49. Wins the time period among ABC, CBS, NBC and FOX in adults 18-49 and adults, men and women 25-54; men and women 18-49; and adults 18-34 (tie) and men 18-34. Despite high-rated competition from Wizards-Celtics Game 7 NBA coverage on TNT, retains 96% week to week in total viewers (8.954 million vs. 9.338 million) Will add substantial viewership via time-shifting and VOD: so far this season -- "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.45 to a 3.10) and more than +2.0 million viewers overall (10.7 million to 12.8 million). Upscale: Monday's "The Voice" is delivering a strong upscale audience this season, indexing at a 115 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes).

"The Wall" (1.0/4 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET): Is close to rounding up to a 1.1 (currently reporting a 1.04 in these prelim fast-affiliate ratings). Versus high-rated NBA competition on TNT, grows +6% week to week in total viewers (4.942 million vs. 4.681 million). Ties for the timeslot win among ABC, CBS and NBC in women 18-49 and ranks #1 outright among those nets in women 18-34. Despite the 10 p.m. hour, maintains its rating half-hour to half-hour in adults 18-49 (1.0 vs. 1.0) and most other key demos, while growing half-hour to half-hour among millennial males (0.4 to 0.5 among men 18-34). Will grow via time-shifting and VOD -- so far this season, "The Wall" has increased by +12% in 18-49 rating going from L+SD to L+7 (from a 1.516 to a 1.69) and +578,000 viewers overall (6.1 million to 6.7 million). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes


In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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