THE TASTE Helps ABC Finish #2 for Thursday Night
Featuring the season premiere of The Taste and the first part of The Assets mini-series (ABC's new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC's premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).
The Taste (8-10pm - 4.7 million and 1.2/3 in AD18-49): Taking second place from 8-10pm to CBS, ABC's Season 2 premiere of The Taste (4.7 million and 1.2/3) beat out NBC's 2-hour comedy premiere block by strong margins (Community/Community/Sean Saves the World/Michael J FOX Show = 3.0 million and 1.0/3), leading by 57% in Total Viewers and by 20% in Adults 18-49. The ABC unscripted series built 8% in Adults 18-49 from its first hour to it second hour.
· The Taste was up 34% over its Season 1 finale in Total Viewers and held steady Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season - best since 2/19/13. Please note: The Taste debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.
The Assets (10-11pm - 3.8 million and 0.7/2 in AD18-49): Part 1 of the 8-part mini-series, ABC's The Asset drew 3.8 million viewers to nearly catch NBC's time-period established Parenthood (4.0 million) in the 10pm hour, pacing within just 200k viewers of the NBC veteran drama.
More On: The Taste, The Assets, FOX, ABC, Parenthood, NBC.