THE HEAT Out Sells 'WHITE HOUSE' in Fandango's 'Fanticipation'
According to Fandango, the nation's leading moviegoing destination, "The Heat," starring the dynamic duo of Sandra Bullock and Melissa McCarthy, is burning up the company's Fanticipation movie buzz indicator as the number one movie fans want to see this weekend, -- scoring an impressive 86 out of 100 points. "The Heat" beat out action-thriller, "White House Down," starring Channing Tatum and Jamie Foxx, which scored 81.
Fandango's Fanticipation measures fan sentiment around the weekend box office line-up, and provides a solid gauge for which movies fans are planning to see in theaters. The numerical scores are calculated based on a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement.
"The Heat" is so hot that the movie is currently selling 50% more advance tickets on Fandango than the company sold at the same time in the sales cycle for director Paul Feig's previous hit, "Bridesmaids" and for star Melissa McCarthy's popular "Identity Thief."
Based on a survey of more than 1,000 ticket-buyers of "The Heat" on Fandango:
90% are excited to see a comedy after a recent summer slate of action pictures
88% said would like to see more female-driven comedies
83% say they're enticed by the unique pairing of Sandra Bullock & Melissa McCarthy
67% are planning a girl's night out to see "The Heat"
To help moviegoers decide which movie to see during this "battle of the sexes" weekend, Chief Correspondent Dave Karger breaks down the new releases, and interviews Bullock and McCarthy on this week's episode of Fandango's "Weekend Ticket" video series. To find out more, check out "Weekend Ticket," available now for viewing atwww.fandango.com/weekendticket.
Fandango, the nation's leading moviegoer destination, sells tickets to more than 21,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 34 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 41 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.