THE GRINCH Brings ABC a Ratings Win Over Competition
With an NBA overrun leading into rebroadcasts of the animated half-hour and the live-action theatrical of Dr. Seuss' HOW THE GRINCH STOLE CHRISTMAS, ABC won Christmas night in Adults 18-49 by 54% over its nearest competition (CBS). In fact, ABC took first place all 6 half-hours of the evening among young adults and delivered Tuesday's Top 2 entertainment programs with its holiday specials.
Based on the classic children's book by the legendary Dr. Seuss, Dr. Seuss' How the Grinch Stole Christmas takes viewers inside a snowflake to Whoville, the magical land of the Whos. But high above this holiday-loving town resides the Grinch, a hateful creature with a heart three sizes too small, who despises Christmas and plots to steal it from the Whos.
Will a greedy Mayor Augustus Maywho or the seductive Martha May Whovier ruin his plans? Or will the loving little Cindy Lou Who be able to teach The Grinch the true meaning of Christmas?
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