THE CHEW Scores Best Week Ever in Key Female Demo

THE CHEW Scores Best Week Ever in Key Female Demo

For the week of September 30, 2013, ABC ranked as the definitive #1 network in daytime in Women 18-49 (626,000/1.0 rating), setting a 20-month high in the demo - since week of 1/9/12 - and was also the #1 network in Women 18-34 (218,000/0.6 rating - tie) and Women 25-54 (779,000/1.3 rating - tie).

Year to year, ABC built by solid margins in target measures, including by 11% in Women 18-49 (626,000 vs. 566,000) and by 8% in Women 25-54 (779,000 vs. 721,000).

"The Chew": (1:00 - 2:00 p.m.)

Gaining momentum heading into the holidays, "The Chew" recorded its #1 week of all time in Women 18-34 (208,000/0.6 rating) and Women 18-49 (587,000/0.9 rating), its 3rd-most-watched week ever in Women 25-54 (686,000/1.1 rating) and its 5th-most-watched week ever in Total Viewers (2.598 million), boasting the biggest year to year increases of any broadcast program in daytime across target Women.

In fact, among Women 18-49, the past three weeks have emerged as the series' Top 3 most-watched weeks on record in the key category.

Monday's show, featuring 'Mighty Meatless Meals' qualified as the series' #2 telecast ever in Women 18-49 (638,000/1.0 rating), while Thursday's telecast, featuring segments on how to 'Jump Start Your Day' was its #3 telecast of all time (621,000/1.0 rating) in the demo.

Impressively, "The Chew" has delivered 6 of its Top 10 most watched telecasts in Women 18-49 in the past few weeks.

Year to year, "The Chew" soared by double digits across all key measures, including by 15% in Total Viewers (2.598 million vs. 2.251 million), by 48% in Women 18-49 (587,000 vs. 397,000) and by 33% in Women 25-54 (686,000 vs. 515,000).

"General Hospital": (2:00 - 3:00 p.m.)

"General Hospital" qualified as the #1 program in daytime for the 7th consecutive week in Women 18-34 (263,000/0.8 rating), and ranked a competitive #2 in Women 18-49 (718,000/1.1 rating) and Women 25-54 (921,000/1.5 rating), registering solid year to year gains.

Year to year, "General Hospital" climbed by 14% in Women 18-34 (263,000 vs. 231,000), by 8% in Women 18-49 (718,000 vs. 663,000) and by 9% in Women 25-54 (921,000 vs. 844,000).

Source: NTI, U.S. ratings, weeks of 9/30/13 and 10/1/12, Live + Same Day. Gapped/Breakout programming excluded.

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