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THE CHEW Scores Best Week Ever in Key Female Demo

October 10
4:05 2013

THE CHEW Scores Best Week Ever in Key Female Demo

For the week of September 30, 2013, ABC ranked as the definitive #1 network in daytime in Women 18-49 (626,000/1.0 rating), setting a 20-month high in the demo - since week of 1/9/12 - and was also the #1 network in Women 18-34 (218,000/0.6 rating - tie) and Women 25-54 (779,000/1.3 rating - tie).

Year to year, ABC built by solid margins in target measures, including by 11% in Women 18-49 (626,000 vs. 566,000) and by 8% in Women 25-54 (779,000 vs. 721,000).

"The Chew": (1:00 - 2:00 p.m.)

Gaining momentum heading into the holidays, "The Chew" recorded its #1 week of all time in Women 18-34 (208,000/0.6 rating) and Women 18-49 (587,000/0.9 rating), its 3rd-most-watched week ever in Women 25-54 (686,000/1.1 rating) and its 5th-most-watched week ever in Total Viewers (2.598 million), boasting the biggest year to year increases of any broadcast program in daytime across target Women.

In fact, among Women 18-49, the past three weeks have emerged as the series' Top 3 most-watched weeks on record in the key category.

Monday's show, featuring 'Mighty Meatless Meals' qualified as the series' #2 telecast ever in Women 18-49 (638,000/1.0 rating), while Thursday's telecast, featuring segments on how to 'Jump Start Your Day' was its #3 telecast of all time (621,000/1.0 rating) in the demo.

Impressively, "The Chew" has delivered 6 of its Top 10 most watched telecasts in Women 18-49 in the past few weeks.

Year to year, "The Chew" soared by double digits across all key measures, including by 15% in Total Viewers (2.598 million vs. 2.251 million), by 48% in Women 18-49 (587,000 vs. 397,000) and by 33% in Women 25-54 (686,000 vs. 515,000).

"General Hospital": (2:00 - 3:00 p.m.)

"General Hospital" qualified as the #1 program in daytime for the 7th consecutive week in Women 18-34 (263,000/0.8 rating), and ranked a competitive #2 in Women 18-49 (718,000/1.1 rating) and Women 25-54 (921,000/1.5 rating), registering solid year to year gains.

Year to year, "General Hospital" climbed by 14% in Women 18-34 (263,000 vs. 231,000), by 8% in Women 18-49 (718,000 vs. 663,000) and by 9% in Women 25-54 (921,000 vs. 844,000).

Source: NTI, U.S. ratings, weeks of 9/30/13 and 10/1/12, Live + Same Day. Gapped/Breakout programming excluded.

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