Syfy, Advertising Age & Advertising Club of New York's Storytelling Symposium Set for Tomorrow
Syfy, Advertising Age & The ADVERTISING Club of New York will transport the advertising community into the imaginative new worlds of storytelling - which are permanently transforming how consumers interact with content - through the Transmedia Storytelling: Masters & Dreamers conference, which will be held at the New World Stages in New York onTuesday, November 5 from 9:30AM-2PM.
From keynote speaker Anthony Bourdain to a conversation with renowned futurist Dr. James Canton, CEO of the Institute for Global Futures, attendees will hear directly from the masters and dreamers who are reshaping the way viewers experience and participate in entertainment.
The panels will feature industry leaders Randy Browning (CEO,Blab); Ingrid Kopp (Director, Digital Initiatives, Tribeca Film Institute); Lance Weiler (Writer, Director, Experience Designer); Michael Engleman (EVP, Digital & Global Brand Strategy, Syfy);Christos Apartoglou (Senior Product Marketing Manager, Google Chrome); Jonathan Perelman (Vice President of Agency Strategy & Industry Development, BuzzFeed); Gurj Bassi (Digital Marketing Director, Republic Records); Jon Giegengack (Principal and Co-Founder, HUB Entertainment Research); and Renan Borelli (Senior Account Manager, MXM Social).
The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling - includingSyfy's Defiance and Sharknado - by deep diving into the genesis and success of the projects, as well as presenting new understandings about consumer behavior.
The moderators will be John Nitti (President, Activation, Zenith); Ed Castillo (Head of Planning, TBWAChiatDay New York); Jeff Semones (President, M80) and Dan Buczaczer (EVP, Creative Partnerships, VivaKi).
Said Michael Engleman, Executive Vice President, Marketing, Digital & Global Brand Strategy, Syfy: "The advertising community is hungry for information about the growth and impact of multimedia storytelling. This transmedia storytelling event will be an insightful and entertaining look at the diverse new ways stories are told, while providing a roadmap to how we all can spark the next generation of consumer participation."
Said Angela Carola, General Manager, Advertising Age: "As media evolves to live across multiple distribution channels to create a unified experience, how we develop, create and tell those stories is drastically changing. We're excited to work with Syfy and The Advertising Club of New York to bring together a who's who of some of those thought leaders that are at the forefront of this change. The day will be full of insights and learnings to bring back to your office as well as some surprises that will delight attendees."