SPIKE unearthed ratings royalty for "Tut," the network's most ambitious project in channel history. The 3-night event series delivered an average of 2.2 million viewers, the largest average viewership in the timeslot (Sun-Tues 9pm-11pm) in 8 years. Over 3 nights (including encore presentations), "Tut" delivered 11.4 million total viewers and 27.2 million consumed "Tut" content across all digital platforms.
"Tut," Spike's first scripted event series in 8 years, also delivered on the network's goal of attracting a more gender balanced-audience, delivering a 0.9 with Women 18-49 and an aggregate of 6 million female viewers (including all telecasts). "Our investment in premium scripted programming is paying off in a big way as we delivered a broad and diverse audience with a remarkable 81% new viewers to the network," said Kevin Kay, President, Spike. "We will look to build off of Tut's momentum and will have an announcement of a scripted series pick-up shortly." Other notable "Tut" multiplatform highlights: · Highest viewership in the timeslot for an original series in network history. · 16.7 million viewers, including 6.6 million Adults 18-49 including all telecasts (1 minute qualifier). · "Tut" delivered 6.8 million new viewers over the 3 nights including 3.4 million female viewers and 2.6 million Adults 18-49. · 27.2 million viewers consumed "Tut" content across digital platforms including Spike.com, YouTube, Facebook, SPIKE VOD, and SPIKE app.Photo courtesy of SPIKE TV
Videos