Sony Pictures to Offer Fans the Chance to Participate in London World Movie Premiere of ONE DIRECTION: THIS IS US
Vyclone, the most social video app for co-creating, syncing and editing multiple videos of a shared event, has partnered with Sony Pictures on the upcoming movie about the global superstars, One Direction. Vyclone is offering fans all over the world the opportunity to share in the experience of the world premiere from London of the band's 3D film, "One Direction: This Is Us" - produced and distributed by Sony Pictures Entertainment.
Special red carpet footage featuring One Direction captured using Vyclone during the premiere on Tuesday, August 20 at 5:30 p.m. BST will be instantly synced into Vyclone videos taken by fans at home and at the premiere. The result will be collaborative videos featuring Harry, Niall, Zayn, Liam and Louis alongside their biggest fans. This partnership marks the first time that fans at home will be included in a red carpet experience utilizing Vyclone's innovative technology.
"There is no better fan base than One Direction's, and we love that we're able to bring the band directly to the fans using our technology," said David King Lassman, CEO and co-founder of Vyclone. "This is a unique opportunity to give at-home fans enhanced access to an exclusive event, and we can't wait to see the collaborative content created."
To be a part of the best premiere ever:
- Step 1: Download the Vyclone app & follow "1D: This Is Us"
- Step 2: Record YOUR best moments during the premiere
- Step 3: Upload and share using #1DMoviePremiere
- Within moments, fans will get back collaborative videos including both their and special red carpet footage featuring One Direction
To see a video from the band with more details, click here.
"One Direction: This Is Us" is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.
To learn more about the film and explore the exciting digital engagement campaigns, please visit www.1DThisIsUs-Movie.com. Also be sure to follow @1DThisIsUs on Twitter for exclusive updates about the movie and join in on the conversation using #1DThisIsUs.
Vyclone allows you to Capture all of life's moments by creating multi-angle movies with people around you. From concerts to birthdays to weddings, Vyclone synchronizes video clips from multiple users to create one movie filmed from different vantage points. The footage can be edited and shared with other Vyclone users as well as through other social media platforms, like Facebook and Twitter. Vyclone has a robust following in the music industry and has partnered with artists including Madonna, Jason Mraz, No Doubt, Ed SHeeran, Jonas Brothers and Cody Simpson. It has been recognized as one of the best apps of 2012 by iTunes, TechCrunch, Business Insider, Men's Journal, The Guardian and The Next Web. The company is headquartered in Venice, Calif. with offices in London.