Sofia Vergara to Debut New Fragrance 'Sofia' Live on HSN, Today
Leading entertainment and lifestyle retailer HSN will have fans glued to their television as actress and style icon Sofia Vergara takes over the HSN studios for the exclusive debut of her first fragrance, Sofia by Sofia Vergara, on Thursday April 24 th at 12 a.m. (EDT). The "Modern Family" star will join host Adam Freeman for a twenty four hour special across all of HSN's platforms, including TV, online and mobile.
"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," says Sofia Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
The luxurious new, juicy oriental floral fragrance embodies the actress' vibrant personality, innate charm and exotic beauty. From choosing the notes to designing the bottle, Sofia Vergara took part in every detail during the fragrance development.
HSN's Chief Merchandising Officer Anne Martin-Vachon said, "This fragrance truly embodies Sofia's captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans...all great qualities to have for a successful beauty launch at HSN."
The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer Body Lotion for $30.
For more information about Sofia Vergara's debut on HSN, please visit HSN.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.