SHOWTIME will present the world premiere of its highly anticipated new one-hour drama series I'M DYING UP HERE at the South by Southwest® (SXSW) Film Festival on Wednesday, March 15 at 11:30 a.m. in the Paramount Theatre in Austin, Texas. The world premiere will be immediately followed by a Q&A with the series' cast and producers, including Academy Award winner Melissa Leo (The Fighter, Treme), Ari Graynor (Bad Teacher), Andrew Santino (Mixology), Erik Griffin (Workaholics), Al Madrigal (The Daily Show) and executive producer Michael Aguilar.
That same afternoon and evening, Showtime will offer SXSW badge holders an I'M DYING UP HERE experience at The Showtime House at Clive Bar on Rainey Street. The musical lineup will feature performances by LA-based artists, including Bleached, The Relationship (feat. Brian Bell of Weezer) and The Wild Reeds, and will be headlined by Nick Waterhouse and a '70s DJ set by Grandmaster Flash. The evening event will also be hosted by I'M DYING UP HERE stars Leo, Graynor, Madrigal, Santino and Griffin. Showtime will also present a special TWIN PEAKS experience at The Showtime House on Thursday, March 16 and Friday, March 17. For more information and updates on the musical acts at The Showtime House on Wednesday, visit: www.culturecollide.com/iduh. For the fifth consecutive year, the impact of the Showtime brand will be experienced through its official sponsorship of the multiplatform SXSW GO app, as well as the Festival's shuttles and official canvas tote bag. Festival goers will be able to hop aboard an I'M DYING UP HERE-branded bus, which will shuttle them from the Austin Convention Center to venues throughout the city for the duration of SXSW. The official SXSW GO mobile app, presented by SHOWTIME, allows attendees to view, plan and share their schedule, network with others and navigate the convention on the ground. Platinum SXSW badge holders will also receive Showtime branded tote bags when they pick up their festival badges.Videos