Michael Shiffman has been promoted the position of vice president, content strategy, SPORTSCENTER and News, by ESPN, effective immediately.
In his new role, Shiffman directs the Planning and Bureau teams for ESPN's signature news and information program SPORTSCENTER and leads in coordinating the coverage of all big events that SPORTSCENTER attends. He also is focused on SportsCenter's ever-expanding presence within ESPN digital platforms and products. Shiffman reports to Rob King, senior vice president, SPORTSCENTER and News. "Mike has always demonstrated tireless energy and creativity in driving creative content across all of our shows," said King. "Over the last two years, our entire operation has become smarter, more nimble and more connected as a result of Mike's focus on strengthening our planning and communication. We look forward to him expanding his contributions in this new role." Before being named senior coordinating producer of strategic content and coverage in 2014, Shiffman, who joined ESPN in September 2000, was senior coordinating producer for SportsCenter, overseeing both the day-to-day and long-term content planning across all editions of the show.Videos