Series Premiere of THE TASTE Breaks ABC Viewership Records

January 23
2:57 2013

Series Premiere of THE TASTE Breaks ABC Viewership RecordsWith the debut of "The Taste" and the series finale of "Private Practice," ABC won Tuesday in Adults 18-49 (1.9/5), leading by double digits over NBC (+19% - 1.6/4), FOX (+19% - 1.6/4) and CBS (+27% - 1.5/4).

"The Taste" (8:00-10:00 p.m.)
ABC's "The Taste" opened a strong No. 1 from 8:00-10:00 p.m. among Adults 18-49 (2.2/6), beating original comedy programming on FOX by 38% (1.6/4) and NBC by 47% (1.5/4). In fact it was Tuesday's top-rated TV show, ranking No. 1 in each half hour and gaining young adult audience throughout its premiere. "The Taste" earned ABC's strongest non-sports Adult 18-49 rating in the 2-hour slot since November (since 11/27/12) and was up over the "Dancing" premiere in September (2.1/6 on 9/25/12).

Among Adults 18-49, "The Taste" is ABC's top in-season unscripted debut in nearly 2 years and the 2nd highest on any net since "The X-Factor" opened in September 2011 - since 3/6/11 and 9/22/11, respectively.

"Private Practice" (10:00-11:00 p.m.)
Spiking week to week in Total Viewers (+27% - 5.2 million vs. 4.1 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3), ABC's "Private Practice" closed out with the show's highest numbers in 15 weeks - since 10/9/12.



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