Season Premiere of Telemundo's EL SENOR DE LOS CIELOS Draws 2.7 Million Total Viewers
Telemundo's "El Señor de los Cielos" (Lord of the Skies) second season premiere reached 2,739,000 total viewers and 1,701,000 adults 18-49 on premiere night, according to Nielsen. Starring Rafael Amaya as Aurelio Casillas, the series averaged 2,187,000 total viewers and 1,390,000 adults 18-49. The much anticipated premiere ranked #1 among adults 18-49, regardless of language, in Miami and Phoenix and was the #1 Spanish-language program in its time period in San Francisco, in that same demo. Additionally, "El Señor de los Cielos" ranked as the #1 most buzzed about series on a Hispanic Network and the #4 most buzzed about Drama series across all networks, regardless of language, according to Nielsen Social.
In honor of the first original production in Telemundo's history to feature a second season, the network gave fans a unique viewing experience with "El Capítulo Secreto" (The Secret Episode), a midseason digital-only episode that, along with the season two premiere, reached over 2.1 million page views and close to 400,000 unique visitors across all digital platforms.
Produced by Telemundo Studios and filmed by Argos Television, "El Señor de los Cielos" is one of the network's most ambitious productions to date. The series is a fictional and action-filled story loaded with raw passion and emotions, untold luxury, suffering, intrigue and suspense. Inspired by true events, "El Señor de los Cielos" tells the story of Aurelio Casillas, one of the most prominent Mexican drug lords from the 90s, whose ambition was to become one of the richest and most powerful men in Mexico. "El Señor de los Cielos" ranked as Telemundo's #1 super series last year averaging 2.3 million total viewers and nearly 1.5 million adults 18-49. The season finale averaged over 3.6 million viewers and beat Univision among adults 18-49 and 18-34 in its period. In addition, the hit series beat at least one of the English-language networks three out of four nights among adults 18-49 during its run.
Source: Nielsen, NPM Live+SD, 5/26/14; fast national program ratings. Reach based on NPM fast program cume, 6+ min qualifier & NSI, Live+SD, 5/26/14, 10-11pm ET ranking based on impressions. Based on Overnight Preliminary data. Adobe SiteCatalyst, April 6-May 26th, 2014. Nielsen Social, Program Ranking/ Hispanic Network /All Day Parts/ All Series/ Live or New/ Ranked on Tweets (5.26)