Scoop: THE PROFIT on CNBC - Tuesday, August 6, 2013
08/06/2013: The Profit #2 - Maarse Florists
Maarse Florists was once the premier flower shop in Southern California. But after the founder died, this once proud business began to lose money. Serial entrepreneur Marcus Lemonis believes he can put the bloom back on this rose. Fixing the business may be the easy part; dealing with the spoiled Mama's boy who inherited it will be the real challenge.
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on The Hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before ... he's putting over $2 million of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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