Scoop: THE PROFIT on CNBC - Today, September 3, 2013
09/03/2013: The Profit #6 - Mr. Green Tea
This week, Marcus Lemonis travels to Keyport , New Jersey to visit "Mr. Green Tea," a family-run specialty ice cream company being torn apart by two competing visions. Rich Emanuele is the second generation owner who makes great ice cream and keeps tight tabs on the budget. His son Michael has big ideas and wants to invest heavily and expand quickly. Can serial entrepreneur Marcus Lemonis take "Mr. Green Tea" to the next level or will this bickering father-and-son undermine their shot at big time profits?
About "The Profit":
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on The Hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before ... he's putting over $2 million of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.