Scoop: RESTAURANT STARTUP on CNBC - Tuesday, August 5, 2014
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08/05/14: Restaurant Startup #105- Pasta-bilities for Investment
This week, restaurateurs and investors Joe Bastianich and Tim Love are interested in getting into the six billion dollar pasta market and are presented with a couple of compelling pitches: two brothers, who have a chickpea pasta concept called Banza - it's both high in nutrients and gluten free which could make it huge; and another team of brothers, who are behind a pasta tasting-bar concept called Ravioli Revolution, where they plan to sell ravioli stuffed full of their innovative flavor combinations. Will either team get financial backing from Joe or Tim?
About Restaurant Startup:
"Restaurant Startup" is on a quest to discover, invest in and launch America's next great culinary concepts. Restaurateur and TV personality Joe Bastianich and chef and restaurant operator, Tim Love, vie against each other to invest their own money in food concepts they believe will make them millions. Each week, two teams pitch our investors, Bastianich and Love, for a shot at launching a temporary version of their great concept for a restaurant or a specialty food shop. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Under the watchful eye of Joe and Tim's culinary consultant, Waylynn Lucas, the aspiring food moguls open their doors, serve their food and test their concept on the public. At the end of the process, our two investors will decide whether or not they will put their own money on the line to make someone's dream come true and, hopefully, make big money for themselves.